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PIA Press Release
Wednesday, January 11, 2012

 

Cebu officials favor new tourism slogan “It’s More Fun in the PH”

by Fayette C. Riñen

CEBU CITY, January 11 (PIA) -- Cebu City Mayor Michael Rama said the city can aptly adopt the new tourism slogan “It’s More Fun in the Philippines” especially during the annual Sinulog celebration dubbed as the mother of all festivals in the country.

Rama said Cebu City can take on the DOT slogan that it’s fun to be in Cebu especially during the Sinulog period.

In a news article, Rama was quoted as saying that “Cebu City and the province can adopt the slogan 'It's always fun in Cebu. Be in Cebu.”

Rama said the Sinulog Grand Parade, which is held every 3rd Sunday of January, has proven to be the biggest festival in the Philippines based on the volume of tourists that flock to Cebu either to have “fun” during the mardi gras. Tourists include locals who are devotees to the Holy Child Jesus Señor Sto. Niño.

Cebu Vice Gov. Agnes Magpale also expressed support for the DOT slogan.

Gov. Gwen Garcia on the other hand, said that whatever the slogan, what is most important is the unity among all Filipinos in promoting the country.

Garcia said that there will always be people who are in favor and not in favor of the new slogan amid criticisms that it is similar to Switzerland’s tourism slogan in 1951. But what should prevail is that the campaign is good for our country, thus, the need to promote it as an ideal tourism destination in this part of the region, Garcia added. (PIA-Cebu)

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