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PIA Press Release
Wednesday, January 11, 2012


Capiceños benefit from Diskwento Caravans in 2011

by Alex A. Lumaque

ROXAS CITY, Capiz, Jan. 11 (PIA 6) -- The Department of Trade and Industry (DTI) – Provincial Office in Capiz has conducted two Diskwento Caravans here last year to provide an alternative market for cheaper goods and basic commodities among Capiceños.

About 2,655 Capiceño buyers benefited with a total of P1.7 million worth of items sold in the week-long in-house Diskwento Caravan last May, which was participated in by 11 local retailers.

A similar event was staged last Dec. 15 at the public plaza here which was supported by four manufacturers and six distributors.

Based on records of DTI in Capiz, the activity has generated P62,715 total sales.

Consumer products sold at the recent caravan, include among others, cheese, ham, sausages and other food products, flavoring and spices, pasta, bath and laundry soaps, toilet bowel cleaner, dishwashing detergents, noodles and softdrinks.

DTI Capiz director Ermelinda P. Pollentes said during an interview that the selling event was designed to improve consumers’ access to basic and prime commodities. It also gave an opportunity to participating retailers, distributors and manufacturers to market their respective products.

The administration of Pres. Benigno S. Aquino III has expanded the coverage of the DTI initiative last year to give more people a chance to buy basic commodities, medicine and even school supplies at lower prices.

In 2010, there were only about nine caravans.

However, the pro-poor program was conducted in various areas nationwide in 2011 following Pres. Aquino’s directive to expand the program. (JCM/AAL/PIA 6 Capiz)

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