Presidential Communications Operations Office

  PIA Bldg, Visayas Ave, Diliman, Quezon City, Philippines
  Wednesday, 14 April 2021 News Before 1 Feb 2012. Click for Latest
Web PIA  
PBB Guidelines 2016
Click to Open
PIA Snapshot

PIA Online
One Mindanao eNewsmagazine
One Visayas eNewsletter
One Luzon eNewsmagazine
ST@R eNewsmagazine
PIA Members Only:
PMIS | PANP Phone Directory
PIAEA Corner:
Application | View PIAEA Site
Special News Editions:
PIA Specials:
NEW! Cabinet Officials
Jobs.Slides.Specials.Ads. Events.ASEAN.Multimedia
PIA News Archive:
Information to Empower Filipinos
English NewsFoto ArchivesRegional WatchOFW Watch
FrontpageHeadlines by RegionNews ArchivePIA SpecialsICT News

PIA Press Release
Friday, January 13, 2012


DOT targets to bring in 10-M foreign tourists by 2016

by Lito Dar

BAGUIO CITY, Jan. 13 (PIA) -- To become the ‘must experience’ destination in Asia is the strategic vision of the Department of Tourism’s (DOT) National Tourism Development Plan 2011 to 2016 as it targets to bring in 10 million tourist to the Philippines.

This was shared by DOT Regional Director Purificacion Molintas during the Regional Tourism Summit held at Hotel Supreme here, Wednesday, that was attended by various local chief executives, government line agency officials and multi-sectoral leaders from various parts of the region.

According to Molintas, the goal for such vision is to develop an environmentally and socially responsible tourism industry that delivers more widely distributed income and employment opportunities targeting 6.62 million international arrivals and 34.78 million domestic travellers by 2016, contributing 6.78% to Gross Domestic Product and directly employing 6.6 million people.

“The goal set by Tourism Secretary Ramon Jimenez is to bring in a minimum of six up to a maximum of 10 million foreign tourists in the country by 2016,” Molintas said.

She also disclosed that they are now converging their programs with the Department of Public Works and Highways (DPWH) and the Department of Transportation and Communication (DOTC) for the fast development of infrastructures particularly roads leading to key tourist destinations and the improvement of all airports that would link such destinations to other parts of the country and abroad.

Included in the development plan are 21 strategic thematic tourism destination clusters, covering 77 Tourism Development Areas, in Northern, Central and Southern Philippines.

Molintas also reported that they have initially set eight tourism products to promote namely nature based, cultural, sun and beach, shopping, leisure and entertainment, MICE (Meetings, incentives, convention and exhibition), health and wellness, cruise and nautical tourism.

As part of efforts to promote the country as a must experience destination, Molintas also confirmed that DOT has already set a new international campaign slogan, “It’s More Fun in the Philippines.”

She also reported that 2011 was good year for tourism with more than 3.5 million foreign tourists visiting the country from January to November of last year which showed a 12.66 increase compared to the 3.12 million foreign tourists recorder during the same period in 2010.

Other speakers invited in the said Tourism Congress were John Hay Management Corporation (JHMC) President and CEO Jamie Louise Manzano-Agbayani, Mountain Province Congressman Maximo Dalog Sr. who chairs the North Quad Special House Committee, Civil Aviation Authority of the Philippines (CAAP) Area Manager II Ronald Estabillo, Department of Public Works and Highways (DPWH-CAR) Regional Director Edilberto Carabaccan and Tourism Infrastructure and Enterprise Zone Authority (TIEZA) consultant Atty. Niño Aquino.(JDP/LD-PIA CAR)

Latest Stories
  • DOST project beneficiary produces biggest 'ulang' (R02)
  • Solar energy to light up 75 more houses in off-grid areas in NegOr (R07)
  • DA plans to use Mindanao program in Luzon (R11)
  • DSWD 1 marks its 61st anniversary celeb in February (R01)
  • 500 poor families get 'bags of blessing' (R06)
  • Close to 200 Negros Occidental police officers get promotion (R06)
  • NGO urges public to collect, propagate seeds to create native tree forests in CV (R07)
  • Police Information Officers receives commendation medals (R06)
  • DSWD brings Pantawid Pamilya program to Dumaguete City (R07)
  • LGU issues guidelines on use of municipal filling station (CAR)
  • NGO to hold free breast, cervical cancer screening (R07)
  • Aklan detainees trained on proper waste management (R06)
  • Hiligaynon news: DOLE 6 may bag-o nga direktor (R06)
  • Mangrove tree planting to highlight World Wetlands Day (R06)
  • Balikbayan finds ulang production profitable (R02)
  • Hiligaynon news: Impormasyon sa populasyon sa Iloilo nagapakita pagkinahanglan sa pagmanehar sing maayo (R06)
  • Various activities to mark World Wetlands Day in Iloilo (R06)
  • Tagalog News: Tapul Reef, ipinapadeklarang fish sanctuary (MIM)
  • Hiligaynon news: Alert Level sa Yemen napanubo sa level 2 – DFA (R06)
  • P118-M worth of Infra projects implemented by Dipolog in 2011 (R09)
    GOOD NEWS Series
    PIA Special Sites:

    ASEAN Philippines

    Philippine Official Gazette | Office of the President | Presidential Communications Operations Office
    For comments and feedback, please email PIA Newsdesk
    Copyright © 2005 Philippine Information Agency
    PIA Building, Visayas Avenue, Diliman, Quezon City 1101 Philippines