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PIA Press Release
Monday, January 16, 2012


Regional sports meet to promote tourism in Maasin City

by Bong Pedalino

MAASIN CITY, Southern Leyte, Jan. 16 (PIA) -- The hosting by this city of the Eastern Visayas Regional Athletic Association (EVRAA) sports competition this month will also be an opportune time to promote the place as “the playground or recreation area” not just in Region 8 but in the country as well.

To maximize awareness on this thrust with the expected arrival of more than 6,000 participating persons for the EVRAA Jan. 27-Feb. 4, the City Tourism Office will be putting up tarpaulins all over the city with the message “Come and discover . . . it’s more fun in Maasin City,” said City Tourism Officer Royeno Segovia.

The slogan was a take-off from the latest line made popular by the Department of Tourism (DOT), “It’s more fun in the Philippines,” a campaign pitch that in itself attempts to draw millions of tourists in the country this year.

During the cable TV program “Action Center” last week, Segovia admitted he will have to capture the visitors’ attention during their week-long stay in the city for the EVRAA to advertise the city’s potential for wholesome fun.

His excitement and confidence was boosted in particular with the anticipated opening anytime of the Maasin Nature and Wildlife Park at Danao Forest Park.

The family-oriented theme Park will be home to rarely seen animals in the wild, secured by a wide fence where visitors can interact and even feed, Segovia reported, adding that other attractions included horse-back riding and off-road adventure for kids.

This park was targeted to open within the first quarter of this year, or at a later date, depending on the availability of the animals for the site to be declared operational, Segovia said.

Aside from the upcoming theme park, the city’s other attractions are its well-known pilgrimage sites for the religious, and the Guinsohatan Falls and cave for the adventurous, in addition to several beaches along the coastline.

Segovia reported that in 2010, more than 30,000 tourists came to the city as gleaned from the records of hotels and restaurants, and about 2,000 plus of this number were foreigners.

With decent shopping centers now operating in the city, coupled with an aggressive tourism campaign for the theme park and existing tour sites, Segovia said a significant rise in tourist arrivals can be expected. (PIA-Southern Leyte/bong)

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