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PIA Press Release
Monday, January 16, 2012


'Its more fun in Magandang Gensan' - GenSans new tourism slogan

by CT Apelacio

GENERAL SANTOS CITY, Jan 16 (PIA)--- “It’s more fun in Magandang GenSan” is the city’s local version of the Department of Tourism (DOT) campaign “It’s more fun in the Philippines.”

Egay Cadiente, assistant department head of the City Economic Management and Cooperative Development Office (CEMCDO) said the DOT’s new campaign is a refreshing development which describes perfectly the kind of ambience the Philippines can offer to tourists and balikbayans alike.

In recognition and appreciation of the new tourism campaign, Cadiente said the city government has then come up its own version dubbed, “It’s more fun in Magandang GenSan.”

“There’s more to the city than just the tuna industry,” he told a local TV station here Friday.

Cadiente said it’s about time the city government takes on a whole new campaign on promoting General Santos City’s tourism and other development potentials to other countries.

The city, according to him is already established in terms of being a “tuna capital of the Philippines” so it won’t be difficult to promote GenSan in another perspective .

Cadiente described GenSan’s local version of the national tourism campaign as an expression of confidence that people both locally and internationally will appreciate it. He said in the new one, CEMCDO makes use of the social media to spread the “fun side” of the city.

The promotional campaign showcases photos that depict the tourism aspects of GenSan like the tuna industry, various soft and hard sports that the city already do and host, different facets of entertainment and places to hang around with family and friends along with the slogan itself.

According to DOT, “It’s more fun in the Philippines” has been well-received by international audience when it was presented at the ASEAN Tourism Forum (ATF) in Manado, Indonesia held on January 10-15 this year.

The country’s newest slogan takes on the hospitality and genial character of the Filipinos, who are famous for their warm and happy mood wherever they go and whatever situation they are experiencing.

Cadiente, however said, that before the local version can fully take off, the city government needs to do some prep up activities for the people here for them to understand and appreciate the tag line “Magandang GenSan” a lot better.

He said Magandang GenSan is not only a mere “slogan or a greeting” but something which capsulizes the natural bounty and endowment of the city, thus, it must be said and remembered by heart. (CTA/PIA General Santos City)

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