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PIA Press Release
Wednesday, January 18, 2012


ComVal MSMEs create niche in local market

by Jeanevive Duron- Abangan

COMPOSTELA VALLEY, Jan. 18 (PIA) – Micro, small and medium entrepreneurs (MSMEs) in Compostela Valley province created a niche in the domestic market last year as they participated in various trade fairs, exhibits and market matching sessions.

In a report, Department of Trade and Industry (DTI) Compostela Valley Project Management Office said that the DTI-assisted MSMEs were able to generate substantial sales as they ventured in various business activities during which they clinched deals.

Some of the trade fairs, during which DTI made arrangement for local MSMEs to participate, were the Musikahan Festival, Bulawan Festival, National Trade Fair, IFEX, Regional Trade and Tourism Fair, National OTOP Fair, Mindanao Culinary Festival, Presyo Diskwento and National Coco-Coir Fair.

From trade fairs at the local, regional and national levels, MSMEs in Compostela Valley recorded P9.72 million in sales.

The biggest sale they made was during the three-day 4th Bulawan Festival during which participating MSMEs generated a total of P963,676 sales out of their jewelry displays, food and beverages and handicraft exhibits.

The Cocolife Cooperative of Compostela town was also able to raise a negotiated sale amounting to P300,000 during the International Food Expo( IFEX) at the SM Mall of Asia in May last year.

During the National OTOP (One-Town One-Product) Exhibit in September last year in Manila, Comval-based MSMEs particularly King Real Soap Manufacturing, Cocolife Cooperative, H&W Ventures and Jovir’s Jewelry Shop generated a total of sales of P269,425.

The same MSMEs also made it big during the Mindanao Trade Exhibit (MTE), Mindanao Culinary Festival and Davao Agriculture and Trade Expo (DATE) during which they got total cash sales of P217,515.

In its participation to the National Trade Fair in the Mall of Asia, Manila in March last year, King Real Soap Manufacturing raised a sale in of P100,000 from its Virgin Coconut Oil-based insect repellant and VCO perfume.

In a market-matching, the Cooperative Handicraft Industry of Nabunturan (CHaIN) inked a deal with Davao Oriental-based handicraft outlet “Oriental Touch”, resulting to the purchase of 10,000 piece of mats and other handicrafts amounting to more than P500,000.

CHaIN sold P36,000 more of additional abaca-made items to Oriental touch for its Pasalubong Center in Pintatagan, Davao Oriental.

Among the biggest direct sales was generated by agri-based MSME, YK Technology which last year made a P100,000 sale of its Pangasius.

CHaIN also generated a direct sale amounting to P20,000 as it sold some of its native and handicraft products to a souvenir-item buyer, while Cocolife Cooperative also raised P55,000 direct sales of its coco-based products to walk-in clients and local exporters.

While it went on pitching MSME products during trade fairs and exhibits, DTI-Comval also conducted competitiveness enhancement seminars and enrolled some MSMEs in its Export Pathways Program (EPP) to push MSMEs to venture the export market.

DTI-ComVal report listed 15 MSMEs enrolled last year to the EPP. Nine of the EPP-enrolled MSMEs were from the Municipality of Monkayo; three from Nabunturan, one each from the municipalities of Compostela, Mawab and Pantukan.

DTI-ComVal also enabled MSMEs to make use of electronic ways of marketing through inviting them to the “Enhancing Competitiveness of MSMEs on E-Marketing” training during which nine ComVal-based MSMEs joined. (PIA-11/Jean Duron-Abangan)

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