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PIA Press Release
2007/04/04

Baguio mayor issues AO to establish toll packaging and design center

BAGUIO CITY (4 April) -- Acting City mayor Reinaldo Bautista recently issued Administrative Order No. 26 creating a special project group to operationalize the establishment of a toll packaging and design center(TPDC) in Baguio City.

The TPDC is envisioned to provide expertise in the development of attractive packaging materials and designs for finished products of micro, small and medium entrepreneurs in the area to increase their competitiveness in the global market.

This aims to promote livelihood and enhance MSES in the city and nearby municipalities and is expected to boost the tourism potentials of Baguio City with products that are quality, appealing and competitive in the market.

Under the terms and conditions, the city will send two trainees to undertake a two-months training on graphic design at the Packaging Research and Development Center (PRDC) of the Department of Science and Technology (DOST) in Bicutan, Taguig City. Their re-entry plan after the training will lead to the establishment of the TPDC.

A space will also be reserved at the Baguio Convention Center as the initial site of the TPDC. Eventually, the Packaging center will be situated at the 3rd Floor of the TESDA Building at the Quezon Elementary School, Military-Cut Off, Baguio City.

The establishment of the TPDC is an offshoot of various activities conducted by the Regional Development Council Secom on Economic Development to address the identified need of MSMEs in the region on the lack of expertise in the development of attractive packaging designs and the high cost of securing packaging materials to enhance shelf life, quality, aesthetic appeal and competitiveness of their products.

Since a research center is needed to cater to the needs of the toll packaging center, a group composed of Philippine Chamber of Commerce and Industry (PCCI) Gov. Delfin Balajadia, National Economic and Development Authority (NEDA) Director Juan Ngalob, DOST Director Ben Ladilad and department f Trade and Industry caretaker Carmelita Usman, was tasked to talk with Benguet State University Dr. Rogelio Colting. The same group earlier met with mayor Bautista to explain the importance of the TPDC.

Relative to this, the Secom on EconDev also endorsed a resolution to the RDC Excom a resolution urging the DOST-PRDC to extend training on packaging and design services in Baguio City to make these accessible to interested entities in the region.

It will be recalled that the PCCI and the NEDA entered into a memorandum of agreement in February 2005 to advocate and advance the vision and strategies of the Medium Term Philippine Development Plan, particularly the interest of SMEs in the region.

To operationalize this, they tapped the Secom on Econdev which organized a series of for a with experts from various organizations to talk on topics to increase the competitiveness of the local entrepreneurs. The establishment of a packaging center was one of the identified needs that cropped up during the fora.

Meanwhile, the DOST-CAR is extending invitation to local government units, state universities and regional line agencies to send their candidates for training on graphic design. The candidate should preferably a fine arts or industrial arts graduate. (PIA) [top]

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