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PIA Press Release
2007/04/30

Philippine Army enhances partnership with tri-media

TUPI, South Cotabato (30 April) -- In a bid to enhance partnership with tri-media, the military here has sponsored Tuesday a “tri-media enhancement seminar” which was participated in by selected military personnel and local media.

Lt. Col. Ricardo Santiago, commanding officer of Tupi-based 27th Infantry Battalion, 10th Infantry Division, Philippine Army, said his Command initiated the seminar to seek media assistance in its information campaign as well as to enhance partnership with the Fourth Estate.

He said the military has a “large scale” of responsibility making it impossible for them “to cover each barangay that have been misinformed.”

Leftist organizations have been incessantly staging smear campaigns and black propaganda against the government, particularly the military counter-insurgency operations and its community programs.

Santiago, however, stressed that the military and other government authorities were doing everything to address insurgency and maintain peace and order in respective areas of responsibility.

But “the lives of masses are threatened, what we do is still inadequate,” he said urging the media to fill in the gap of reaching out to the people through wider dissemination of government information.

The 10th Infantry Division covers “all provinces of Davao, South Cotabato, Sarangani, Columbio of Sultan Kudarat; and Magpet, Tulunan, Makilala, Arakan, President Roxas and Antipas of North Cotabato.”

Lt. Col. Rolando Bautista assigned at the G7 of the same Division was guest of honor and speaker. He underscored the importance of inter-agency coordination and improved media and military understanding on each role particularly in bridging the gap in communication involving public interest.

He also asked the media to feed the public with no less than the right information so that they can respond properly and will ultimately come up with an informed decision.

ABS-CBN area manager for SocSarGen Annie Solon-Gacayan also served as resource person representing the side of the local media. (CTA/PIA SarGen) [top]

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