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PIA Press Release
2007/09/03

Zambo City gears for Philippine Travel Mart

Zamboanga City (September 3) -- This city, now known as Asia's Latin City, steps into high gear on preparations for the 2007 Philippine Travel Mart to be held in SM Megamall from September 7-9, 2007.

Organized by the Philippine Tour Operators (PHILTOA), Department of Tourism (DOT) and the Philippine Convention and Visitors Corporation (PCVC), the 3-day event will feature tourism areas in the country.

The city government under the auspices of Mayor Celso Lobregat, along with other cities and provinces in Zamboanga Peninsula will showcase its respective tourism and trade potentials through the destination and product exhibits with the assistance of DOT regional office and the DTI city office.

The event will formally open 3pm on Friday, Sept. 7. Zamboanga City will host a luncheon briefing dubbed "Hola Zamboanga…Asia's Latin City" at the opening day at the conference room B, level 5, building B of the SM Megamall in Mandaluyong City.

Expected to attend the said luncheon briefing are some 100 foreign and local buyers of tour packages with Mayor Lobregat spearheading the tourism blitz focusing on Zamboanga City's rich cultural heritage and diverse and ever-growing set of tourist attractions.

Zamboanga City is the only Philippine Travel Mart participant that has been given a slot to do the direct sales mission.

The luncheon briefing is being made possible with the assistance of District I Congresswoman Beng Climaco, PHILTOA, Philippine Tourism Authority and DOT IX. (PIA ZC) [top]

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