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PIA Press Release
2007/09/07

Spain brings in "Filipinas Ahora Mismo" radio program to Zambo City

By Jocelyn P. Alvarez

Zamboanga City (September 7) -- The Asociacion de la Prensa de Cadiz of Spain in partnership with government owned radio station dxMR Radyo ng Bayan launched yesterday (Sept. 6) a radio magazine dubbed "Filipinas, Ahora Mismo" here in Zamboanga City.

The program, which can be heard over dxMR Radyo ng Bayan- Zamboanga, Mondays through Saturdays, 7 to 8 in the evening is a collaborative effort designed to foster better understanding between local Zamboangueņos and Spain, to promote the use of Spanish language and culture.

Popular Spanish TV newscaster Begoņa Lucena who was here yesterday for the launching said the radio program is intended purely for entertainment.

She said Filipinas, Ahora Mismo is the only radio magazine that showcases Filipino culture. It is an upbeat radio program with regular segments on De Pelicula (movies) Vamos a Leer (literature), Ventana al Pasado en Camino de Cadiz (Phil-Hispanic History), De Isla en Isla (geography), El Fogon de Maria (cuisine), Su Salud (health), Mundo Mujer (women issues), Aprenda Espaņol (Spanish Language), Deportes (sports), Sabias Que? (trivia) and Dichos y Refranes (folk wisdom) sprinkled with the best current and timeless music in Spanish.

Seņor Chaco Molina, Executive Director, Fundacion Santiago, who was also here during the launching of the radio program said " Filipinas Ahora Mismo" is a Filipino program that speaks of Filipino topics and done by Filipino professionals and addressed to the Filipino audience." The only thing that makes the difference is that its medium is in pure Spanish.

Molina expressed, the project is not only broadcasting in Spanish. It has three components, one is the radio program itself, second is the training program, that offers scholarships for Filipino media practitioners and Filipino masscomm students who want to honed their skills thru a 6 month training engagement.

He explained, successful applicants to the scholarship will be working with dxMR Radyo ng Bayan either as scriptwriters, broadcasters or translators and will receive a compensation of P25,000 for the efforts.

And the third component is a donation or grant done by The Asociacion de la Prensa de Cadiz to the Radyo ng Bayan to improve its facilities. "There is repeater tower, transformer, and equipment" Molina enumerated.

"Filipinas Ahora Mismo" is a Radyo Manila Project, which is a shared effort of Asociacion de la Prensa de Cadiz of Spain and the Bureau of Broadcast Services of the Philippines, with the support and participation of the Junta de Andalucia, the Agencia Espaņola de Cooperacion Internacional, the Diputacion de Cadiz, the Instituto Cervantes and Fundacion Santiago.

Filipinas Ahora Mismo can be heard not only here in dxmr Radyo ng Bayan Zamboanga but also in its sister stations in Laoag, Manila, Naga and IloIlo, as well as anywhere in the world thru the internet via www.prensacadiz.org. (PIA Z.C.) [top]

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