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PIA Press Release

Improvement of OTOP packaging in Ilocos Sur sought

By Freddie G. Lazaro

VIGAN CITY (September 11) -- Ilocos Sur Governor Deogracias Victor "DV" B. Savellano has stepped-up the implementation of the One Town One Product (OTOP) program of the province.

Savellano batted for improved packaging and labeling technology of these OTOP products.

In a meeting held at the capitol here, Savellano directed the mayors to ask OTOTP producers to submit their proposal which would be funded by his office.

The governor disclosed that there's a need to improve the packaging and labeling of all the OTOP in the province to compete with other products in the local market or even in the world market.

In coordination with the Department of Trade and Industry (DTI), each proposal could avail as much as P50, 000.00 financial assistance for the said program. The DTI introduce the appropriate packaging designed and provide technical assistance for the product accreditation for marketing of every OTOP produced in the province.

Aside from "counter-parting" with the DTI and LGUs for fund allocation of this program, Savellano said the provincial government will in –charge in promoting for marketing of these products.

"Our own products on food delicacies and wines products are proven to be more delicious than the products from other provinces but we lack the attractive packaging and labeling system that would draw the attentions of the buyers in the market," he said.

"Actually, we had already started the packaging and labeling of the basi or native wines from sugar cane, the longganiza (native sausage) produced in Vigan City, the Abel – Iluko and other products but we need to add the value on it to compete with the fast changing technology and demand in the market," he explained.

Apart from its delicious taste and high quality, these products had also a historical value for being the income generating activity of the residents in the province since the time of the Galleon Trade and during the time of Spanish era.

An example was the basi products in San Ildefonso, Ilocos Sur, which was the caused of the historical Ilocano "Basi Revolt" in the country held San Ildefonso town on September 16, 1807.

"In commemorating the 'Basi Revolt" on September 16, 2007 in San Ildefonso town, we will be launching the well-package and well – labeled different kinds of basi extracted from sugar canes," Savellano said.

"With this activity, we are not only promoting the products itself but we are also promoting the tourism industry in the province," he added.

Some well-known items, which produced and brought its identity nationwide, are abel – Iluko, buri products, bagnet food delicacy, scythe, bolo and jars (burnay). (PIA Ilocos Sur) [top]

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