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PIA Press Release
2007/09/14

Baguio Pavilion wins 2nd at PTM booth fest

Baguio City (14 September) -- The "virtual" Baguio Pavilion displayed in the largest travel and tourism expo held last week at SM Megatrade Hall placed second in the best decorated booth competition among cities nationwide.

The dazzling multi-sensory and multi-media pavilion landscaped in a 54-square meter set, which was conceptualized by the City of Baguio and the Baguio Conventions and Visitors Bureau (BCVB) with the Baguio Tourism Council, impressed the participants in the 18th Philippine Travel Mart, a 3-day one-stop-shop display of tourism and travel-trade marts.

The booth of Laoag City won the first prize while Iloilo City got third place under the city category.

BCVB birthed the idea of a virtual Baguio to give visitors and participants in the travel mart an experience of Baguio "as a cool destination, any time, all the time."

The Baguio pavilion housed a Kennon Road mock-up complete with a lion's head paper mache bust, with two AVP set-ups showcasing the culture, arts and places of interest in Baguio. After traversing the Zigzag road, one would "arrive" in Session Road, the main pavilion stage, where continuous AVP Loop showed actual footage of the city's main thoroughfares.

The Philippine Military Academy cadets became a crowd drawer for ushering visitors to the pavilion.

Baguio Pavilion also featured the flower-dressed golf cart Panagbenga float, strawberry shake demonstration, exhibits of Narda's arts and crafts with its popular Ikat weave, and "Taste Tasting" of Cordillera products like the Alabanza Longganiza, and home-grown coffee by Soul Café.,

During the brides-on parade shows, the Cultural Line of Cake, which Goldilocks will eventually make, launched the Cordillera wedding cake "dawak", a Kankanaey word for wedding. The "Dawak" cake was garnished with the "kalasag" vibrant colors and draped with a native Kankanaey cloth.

The event set forth two AVPs - Baguo City as a destination anytime, all the time and Baguio City as a wedding destination, and the Baguio brochure.

Other results of the booth competition had Region 11 emerging the best booth in the regional category followed by Region 10 then Regions 9, 12 and 1 tied at third place. The CAR booth was a finalist.

For the provinces, it was won by Camarines Norte, Guimaras, second and Bulacan, third.

For the corporate category, 1st was Eastwood City, 2nd, Boracay Topics and 3rd, Tambuli Resort.

The BCVB also gave away certificates and freebies for free diners and tours in hotels and other tourism destinations with PTM's raffle draw during the 3-day travel mart expo.

The Baguio delegation in the PTM was composed of city officials led by Mayor Peter Rey Bautista, the Baguio Tourism Council, the BCVB and DOT-CAR.

Sponsors include Camp John Hay Manor, Country Club and Victory Liner. (PIA) [top]

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