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PIA Press Release

Region 8 avian flu task force trains info officers on behavioral change communication

Tacloban City (September 17) -- In its effort to help keep Region 8 and the Philippines Avian Flu free, the Region 8 Avian Flu Task Force, in its meeting held at Ritz Tower de Leyte on September 17, 2007, decided to conduct a seminar workshop on communicating Avian Flu.

Department of Agriculture (DA) Regional Office 8 Executive Director Leo Caneda said that the training is important especially because the season for migration of birds has already started in the month of September and will last until October.

The seminar workshop which was proposed by the Advocacy and Information Committee under PIA Director Olive Tiu, hopes to enhance the knowledge, awareness on the bird flu issue of the information officers and members of the Task Force and those of the local government units where the wetlands are located.

The seminar workshop will be conducted on September 28-30, 2007 at the Sabin Beach Hotel in Ormoc City. At least 50 members of the Region 8 Avian Flu Task Force member agencies are expected to attend the said training seminar.

In order to give the participants an idea of what wetland is all about, a visit to the wetlands in Leyte will be the first activity in the seminar.

It is important that the members and the information officers will be equipped with the skills on how to communicate bird flu without sowing fear on the people.

At the end of the seminar, the participants are expected to have prepared a communication plan on Avian Flu, press releases and radio or tv plugs about Avian flu prevention.

There are four major wetlands in the Region which are frequented by migratory birds, the Carigara Wetlands, Capoocan Wetlands, Ormoc Bay and San Antonio in Northern Samar, Director Caneda said. (PIA 8) [top]

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