Presidential Communications Operations Office

  PIA Bldg, Visayas Ave, Diliman, Quezon City, Philippines
  Sunday, 27 September 2020 News Before 1 Feb 2012. Click for Latest
Web PIA  
 << September 2020 >> 
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
Special News Editions:
PIA Specials:
NEW! Cabinet Officials
Jobs.Slides.Specials.Ads. Events.ASEAN.Multimedia
Visitors since 15 Feb 2011:
PIA News Archive:
PIA Archive News Reader

PIA Press Release

"Sarangani Golden Mango" trademark pushed

ALABEL, Sarangani (September 18) -- Mango growers and the Department of Trade and Industry (DTI) have officially applied for the approval of Sarangani Golden Mango's trademark to tag local mangoes for the export market.

Engr. Nenita Barroso, DTI provincial director, disclosed her office has endorsed the trademark's approval to the Intellectual Property Office (ITO), a Manila-based bureau attached with DTI.

The growers association submitted the trademark registration with ITO early this month, she said.

"Hopefully within the year we can get the (trademark) certificate," Barroso said.

Barroso said branding the Sarangani Golden Mango "is a marketing tool and (guarantees) that the product is of good quality because there must be a standard to be established if you are going to use the trademark."

Mangoes here were named Sarangani Golden Mango because of their taste and size.

"Malalaki 'yung mangga dito at matatamis (Mangoes here are big and sweet)," Barroso said.

Anticipating the ITO approval, growers and the local government introduced the Sarangani Golden Mango brand name during its official launching as provincial One Town, One Product in July.

The success of the sample shipment of 1,000 kilograms of mangoes to Bahrain prior to the launching has egged on growers to pursue aggressive marketing.

This encouraged them to eye markets in the Middle East, Australia and Japan.

Recently, Diamond Star Company, a leading mango exporter to Japan, held business-matching sessions with Sarangani growers to consider potentials of supplying Japan's market.

Company representatives showed same eagerness to the local growers to do business with. Diamond Star president Takayoshi Kitamura noted "a great future for Philippine mangoes" in Japan.

Kitamura said about 70 percent of their mango exports comes from the Philippines.

He described Philippine mangoes as "small but tasty. Not red. Good mangoes."

Kitamura said Philippine mangoes - whether fresh, processed or frozen - were enjoyed in Japan.

DTI reported that around 8,000 hectares in Sarangani were planted to mango. The largest hectarage of almost 5,000 of fully bearing trees are found in the municipality of Malungon.

According to Barroso, Sarangani produces an annual average of 16,000 metric tons.

Barroso said local growers were already equipped to engage in export industry.

"The farmers already adapted new farming technologies so they have realized that the quality should be standard in as far as the requirement of the export market is concerned," Barroso said.

Harvest time in the province is usually from May to June but the Sarangani Federation of Fruit Industry Association, Inc. is coordinating with the farmers to program a year round supply.

"Whoever will be the buyer, we can give them year round supply of mangoes," she added.

The provincial government and the DTI have also been assisting how to package local mangoes for the domestic market.

This is to further "eliminate the layers of marketing so that the price of mango can now be competitive." Barroso stressed. (PIA Sarangani/BCP/PIA SarGen) [top]

|«  prev  next  »|
»Greenpeace opens GenSan photo contest
»Pampanga celebrates 107th civil service anniversary
»MDR required in availment of Philhealth benefits
»Consumer welfare pursued by Consumernet 3
»Pampanga SMEDC bats for stronger enterprises
»South East Asian Airlines flies to Pagadian City
»Murcia town turns over 6 ambulances to barangays
»Bacolod tanod receives award
»Corn harvests expected at 4.018-M MT in 2nd semester despite drought
»Forum on child labor slated today
|«  prev  next  »|

Philippine Official Gazette | Office of the President | Presidential Communications Operations Office
For comments and feedback, please email PIA Newsdesk
Copyright © 2005 Philippine Information Agency
PIA Building, Visayas Avenue, Diliman, Quezon City 1101 Philippines