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PIA Press Release
2007/09/19

Iloilo exec bats for more aggressive dev't communication

Iloilo City (19 September) -- Vice Mayor Jed Mabilog challenged Government Information Officers (GIOs) in Region VI to penetrate the media with their development news getting the longest mileage possible.

"The irony of government PR or public communications is that while it is never wanting in substance, it is consistently short in media mileage and coverage, especially from commercial media," he said in his speech as a guest speaker in a GIO "Media Techniques and Community Communications" training here at Iloilo Grand Hotel.

Mabilog expressed disappointment over the "conflict journalism" espoused by some members of the media that has now become the rule rather than the exception because it does not offer solution to the country's mounting problems.

He said the good image of the government is partly dependent on the mass media making it imperative for GIOs to "send the good news to mainstream media and ultimately to the people."

It should be the agenda of GIOs to focus their releases to the media along the lines of its development goals and programs, he further said. (PIA-LOL) [top]

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