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PIA Press Release

RDC-3 promotes SMEs, launches 9th "Likha ng Central Luzon" fair

San Fernando City, Pampanga (21 September) -- Citing the importance of Small and Medium Enterprises (SMEs) as prime movers of business activities in the countryside, the Central Luzon Development Council (CLDC) has expressed full support in all efforts to strengthen and spur competitiveness among local SMEs.

Making them more competitive would mean more opportunity for creating better quality and improving market acceptability of SME products, supporting President Gloria Macapagal-Arroyo's 10 point agenda particularly on SME development.

LIKHA NG CENTRAL LUZON: Department of Trade and Industry (DTI) is sponsoring "Likha ng Central Luzon" Trade Fair on October 3-7, 2007 at SM Megamall Building B in Mandaluyong City. (PIA-MMIO)

In line with this, the CLDC or the Regional Development Council - Region 3 will again sponsor the Likha ng Central Luzon Regional Trade Fair which will be held on October 3-7 at the Mega Trade Hall 2 of the SM Megamall in Mandaluyong City. Now on its 9th year, the fair jointly organized by the Department of Trade and Industry - Region 3, RDC - 3 and Philexport - Region 3 will carry the theme "Natatanging Produkto, Ipagmamalaki sa Buong Mundo."

Some 130 enterprises from the provinces of Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac and Zambales will showcase the best of their products in the annual event.

Through the trade fair, according to RDC-3 officials, local SMEs from far-flung areas of Central Luzon are able to meet institutional and corporate buyers to directly promote, sell and establish supplier arrangement with buyers who are most often exporters, manufacturers and established companies based in Metro Manila and neighboring industrial zones. SMEs are able to jump over barriers such as expensive marketing promotions and sampling via the trade fair.

An average SME employs either family members or workers from the community in their production, distribution and marketing of products. Without sustainable market, SMEs would be hard pressed for cash to keep their businesses running and pay for the salaries of their workers.

Director Bles Lantayona, DTI Regional Director, said in an interview that a showcase of the region's One Town, One Product (OTOP) program will be a major attraction of the fair.

OTOP is a priority program of the government where the collaborative efforts of local government units, national government agencies and the small and medium enterprises have resulted in the production of competitive products in the different towns and cities of the region.

Aurora's sabutan hats and bags, Bataan's processed fish, Bulacan's specialized garments, Neuva Ecija's footwear, pampanga's Lanterns, Tarlac crochet and Zambales' sweet potatoes are among the model OTOPs to be highlighted in this year's event. (PIA-MMIO) [top]

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