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PIA Press Release
2007/09/27

Tagum women's group eyes global market

By Jean Duron-Abangan

TAGUM CITY (27 September) -- The Tagum City Council of Women is eyeing to get into the global market, selling its products bearing a brand name "Byaneng" which in indigenous dialect means Princess.

Alma Lim-Uy, president of the Tagum City Council of Women bared plans of introducing into the global market the council's products which are seen as equally competitive in quality and packaging.

The Byaneng banana chips, sinamak (seasoned vinegar), and peanut butter are gaining wider local market as they are now being sold nationwide.

"We produce the products and we have signed a contract with a distributor," Uy said.

For Byaneng banana chips alone, the Tagum City Council of Women is producing about 30,000 a month from which volume of sales Uy hopes to raise the amount to payback in "two years", the City Government of Tagum which has lent the women organization the livelihood fund.

Sometime last year, the City Government had given the Tagum City Council of Women P650, 000 funds from the Department of Agriculture-Davao Integrated Development Program (DA-DIDP), Uy said.

She thought of developing indigenous product lines that can be said as Tagum-produced and that which can get the involvement of women groups in every barangay of the city.

The Byaneng Banana Chips are packed by the members of the women council chapter of Apokon while the peanut butter and the seasoned vinegar Sinamak are prepared by the women group in the Visayan Village.

"I want products that can be identified with all the barangays in the city," she said.

Uy said she went through not-an-easy experiences in the process of finally putting the products out in the market.

But she assured consumers that the Tagum City Council of Women had gone through the necessary sanitary and legal processes of producing, packaging and marketing the products.

The Council now owns an estimated 100 bar codes; three of which are used to identify its existing products. "That means we can still develop some other products," Uy said.

Uy wants products sales to go into various community projects that would benefit the women and their families as well.

The Tagum City Council of Women has been into entrepreneurial ventures even during its early years in operation in 2000.

It opened on August 8, 2000 its House of Kakanin, selling on consignment bases, pastries, viand and other home-made processed food made by its members.

"They just leave their products here early morning, and we sell it. They come back in the afternoon to get the sales," Uy explained.

The council gets 20 percent from the total sale for its operating expenses and gives the remaining as net income to the owner of food products left to be sold.

Through the House of Kakanin, the Tagum City Council of Women is also into catering services during birthdays, parties and baptismal.

As its members have grown into 7,000, the council has diversified into health services by distributing Philhealth cards to its members.

Other than discounts in the members' hospitalization, the Council members can also avail of 5 percent discounts from leading department stores and supermarkets in the city.

"Di ba mahilig ng discounts ang mga babae? So I have asked our partners if they could grant discounts to our members," Uy said. (PIA XI/JMDA) [top]

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