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PIA Press Release

Zambo featured in int'l newspaper

Zamboanga City (September 27) -- The city government's unrelenting campaign to promote Zamboanga as the prime tourism and investment hub in this part of the country is getting a big boost with its global exposure.

"What's on & Expat", a weekly newspaper for international readers since 1981 has featured Zamboanga City's potentials as an investment tourism and investment haven for two consecutive weeks this month.

The newspaper management has promised to feature Zamboanga, now known as Asia's Latin City, in its succeeding publications in support of the city's promotional blitz.

The first article entitled "Zamboanga City Ecozone Draws Investors" written by Carmencita H. Acosta was the newspaper's banner story in its Sept. 2-8 issue. It extensively delved on the origin of the Zambo Ecozone in San Ramon, how it operates, the locators present and the incentives being offered.

In its Sept. 9-15 issue, "What's on & Expat" featured a travel destination story of Zamboanga as Asia's Latin City authored again Acosta. The story is in connection with its banner story "Tourism is Looking up" written by Richard Ramos.

Mayor Celso Lobregat has expressed delight that a newspaper of international coverage has decided to highlight Asia's Latin City's strengths and opportunities thereby boosting the city's campaign to make Zamboanga globally competitive.

"This is part of our effort to correct the misimpression that Zamboanga City and Mindanao are war torn areas and to promote Zamboanga as a picturesque city that has a uniquely interesting, rich and colorful history and culture", Lobregat stated.

In both articles, colorful pictures "marvelous sceneries" are included. One picture featuring the colorful vintas at the R.T. Lim Boulevard and printed in the front page, bears this caption: "A visit to Zamboanga City is always memorable. It is a vibrant and lovely metropolis with awesome sceneries and elegant landmarks".

Lobregat, meanwhile hoped that local newspapers and other media outfits in the city would also give more importance to positive stories rather than crime-related issues that contribute to the misimpression that Zanboanga and the whole of Mindanao are stricken with conflict.

"What's on & Expat is published weekly by Expat Communications, Inc. with office at Suite 415 Manila Bank Building 6772 Ayala Avenue Makati City. (CIO/PIA ZC) [top]

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