Consumer education key to consumer protection
by L. Lopez
TABUK CITY (29 September) -- Aimed to provide consumers stronger shield against illegal trade practices, the province's consumer net will conduct massive education campaign in celebration of Consumers Month in October.
In pursuit of consumers' interest and welfare, the celebration this year selected the theme "Consumer Education and Information: Key to Consumer Empowerment".
Victor Benganio of the Department of Trade and Industry (DTI)-Kalinga said the campaign will extend the use of broadcast and print media and will give emphasis on seminars among schools.
When people are properly informed of their rights as consumers, then they enjoy protection and can avail of government assistance in cases of dissatisfaction from purchased goods and services, Benganio said.
Government through Republic Act 7394 or the Consumer Act, protects interests of consumers, promotes consumers' welfare and provides avenues for resolution of consumer complaints.
In the province, consumer complaints seldom reach the consumer net desk at DTI because of early settlements made between the consumer and the dealer, right at their level, Benganio said.
Included in the lined up activities for the celebration are market monitoring, Fair Trade Law enforcement and weighing scales calibration.
Following the national set-up in the hosting of the annual celebration, the Department of Education (DepEd) will spearhead the activities this year. (PIA Kalinga) [top]