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PIA Press Release

Microsoft considers Davao as expansion area

by Prix D Banzon

Davao City (14 February) -- Microsoft Philippines considers Davao City as an expansion area for its office in the country after IT key players sounded off during the BIMP EAGA IT Summit late last year that they want more multi national companies come to the city.

George Parrilla, marketing manager of Microsoft Southern Philippines said they are considering their coming in to Davao City although he did not give a fix time when to come.

"We are considering this and Davao is a major area for Microsoft. But Microsoft already

is present in Davao and in fact an office for Southern Philippines has been created but based in Cebu City," he said.

Parrilla although said that when there is an office here in Davao, client-training on new softwares and other related concerns will be conducted here on a weekly basis.

"We conduct training for our partners but this is occasional and has to be organized," he said.

In Cebu and Manila, there training is done within their offices where there are designated areas and facilities for this, he said.

Parrilla said there are cases that they do market study for certain areas in Mindanao and they are looking at other areas for expansion in the future.

He said among those that they need to consider is the readiness of the market, awareness on Intellectual Property Rights, and availability of infrastructure.

He said with the steady business now in Cebu why not Davao as an expansion area.

"It will help the local industry," he said. (PIA) [top]

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