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PIA Press Release

Kagay-an Festival Trade Fair to showcase Camiguin OTOP products, delicacies starting Aug. 22

by Zita M. Abellare

Cagayan de Oro City (21 August) -- OTOP (One-Town, One-Product) products and delicacies from Camiguin will be featured in the upcoming Kagay-an Festival Trade Fair at the Atrium of the Limketkai Center in Cagayan de Oro City on August 22-25.

Organized by the Department of Trade and Industry (DTI), in partnership with the Promote CDO Foundation, Inc., Advocate of Philippine Fair Trade, Inc. (APFTI) and the Philippine Exporters Confederation, Inc.-10A (Philexport 10A), this grand exhibit, dubbed as "Kahimunan Mindanao 2008 Mindanao Island Fair," is a core event of the Kagay-an Festival celebration in the whole month of August.

Up for exhibit and sale at the Camiguin Booth are the island-province's abaca by-products, virgin coconut oil, world-class coiled nito baskets and jars and the popular delicacies such as the pastel of Vjandep Bakeshop, Maestrado Tablea, Soling's Piniato and Ampaw, Fresh from the Farm and Nutricam calamansi concentrate, among others.

The Mindanao-wide "Kahimunan" will showcase the quality products and services of the OTOP and other small-and-medium entrepreneurs in the six regions of Mindanao.

Featured sectors include arts and crafts, fashion accessories, food, furniture, gifts and house wares, organic and natural products in the island.

The fair will also feature daily regional presentations, technical sessions, cultural show and variety shows and market matching activities.

Formal opening of this event will be on August 22, 2:00 p.m.

Top program

OTOP-Philippines is a priority program of President Gloria Macapagal-Arroyo designed to promote entrepreneurship and create jobs.

Specifically, it supports micro, small and medium enterprises (MSMEs) to manufacture, offer and market distinctive products and services using indigenous raw materials and local skills and talents.

Under this program, city and municipal government executives take the lead in identifying, developing, and promoting a specific product or service, which has a competitive advantage.

Overall, OTOP offers a comprehensive package through a convergence of services from local government units, national government agencies, and the private sector.

This package includes business counseling, skills and entrepreneurial training, product design and development, appropriate technologies, and marketing.

The program targets MSMEs with an asset of not more than P100 million.

The LGUs identify the specific product or service and make available all forms of assistance, while the DTI advocates the program's ideals and provides the necessary support for the LGUs in the implementation, along with the Department of Agriculture, Department of Environment and Natural Resources, Department of Interior and Local Government, Department of Agrarian Reform, Department of Science and Technology, Department of Tourism, and Technical Education and Skills Development Authority.

In Camiguin, OTOP products being promoted are the virgin coconut oil/integrated coconut processing in Mambajao, abaca and by-products in Catarman and Sagay, bamboocraft in Guinsiliban, and lanzones in Mahinog.

The OTOP concept is adapted from Japan's successful One Village, One Product (OVOP) project started in 1979 by Gov. Morihiro Hiramatsu of the Oita Prefecture as a form of people's participation in the regional development of that country. (DTI-Camiguin/PIA-Camiguin i-Net) [top]

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