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PIA Press Release

Tourism officers undergo tourism stats orientation

by A. Lumaque

Roxas City (1 February) -- A two-day Tourism Statistics Orientation on the Development of Tourism Statistics System for Tourism Officers of Capiz was conducted by the Provincial Tourism Office (PTO) last Jan. 28 to 29 here to improve the institutional mechanism for recording, collecting and disseminating tourism statistics.

"The orientation was aimed to implement tourism statistics standard at the local government based on a uniform system of data collection and reporting," said a PTO press release.

A simplified system for the gathering and compilation of tourism data will help the local government units (LGU) on a greater task of harnessing its tourism potentials.

The various topics were presented and discussed during the orientation included Tourism Statistics of the Philippines as well as the Capiz Tourist Arrival for the year 2008 ? 2009, fundamental tourism concepts, relationship between Tourism Supply and Demand, importance of tourism statistics, and Standard Tourism Statistics Recording and Reporting System (STAT-STARRS), among others.

The resource speakers included PTO?s head Alphonsus Tesoro and staff Yvette Andion and Niñory Camacho.

A field work activity was also given to the participants who were divided into four groups to gather tourism data using the Stat-Starrs forms in the selected accommodation establishments.

The output from the field work was reported by each group.

Each report focused on computed tourism indicators derived from the survey and a brief interpretation and possible applications of the statistics generated.

The Basic Tourism Statistics is a project of the Department of Tourism in cooperation with Japan International Cooperation Agency (JICA).

Tourism Statistics is necessary for designing marketing strategies, strengthening inter-institutional relations, evaluating the efficiency and effectiveness of management decisions and measuring tourism throughout the national economy, the PTO news noted. (PIA) [top]

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