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PIA Press Release
2010/02/13

BSU wants to position Strawberry Fields Marketing Center as regional center

by SC Aro

La Trinidad, Benguet (13 February) -- Through its Strawbery Fields Marketing Center, the Benguet State University would like to assert its position as regional center depot to showcase regional products of the Cordilleras.

BSU University Business Affairs Office Director Dr. Ruth C. Diego said the institution wants to elevate the region's products. They are also looking forward for the establishment of a business center cum agro-tourism park.

Diego said they are trying to explore not only in promoting the university products but those of the various provinces as well. "Seemingly products from other provinces are confined within their areas. The university has a strategic location and we might as well take advantage of it," she said.

"This is a part of our social responsibility. We do not only like to limit ourselves with developing technology but also look into the commercialization of the region's products," she added.

Diego said the center which has increasing entry of visitors from day-to-day allows the selling of local products from other small and medium entrepreneurs and the showcasing initially of the One-Town-One-Product (OTOP) of the various towns of the province.

They also plan to target the setting up of a restaurant by March in time for the Strawberry Festival come March. As it is located in the strawberry fields or the swamp area, they are currently conceptualizing a guided tour of strawberry picking to kick-off also next month.

Department of Trade and Industry (DTI) Provincial Director Freda Gawisan said prior to the establishment of the Strawberry Fields Marketing Center where an OTOP corner was provided, their office wrote the various towns allowing them to display their products in the center.

However, they are encouraging the promotion of products having viability, potential, high marketability level for urban marketing and can be sustained as other products are still being developed.

"We have to maintain the quality and quantity of products coming in. While we want to protect the SMEs, we also want to protect the interest of BSU," Gawisan quipped.

The DTI also turned over a packaging facility last month during the inauguration of the center that would cater also to SMEs and others who are interested to avail of its services.

The terms of reference such as the utilization of the shrink wrapping machine and its management is still being polished pending its full utilization according to Diego. She said definitely they will be charging minimal fees to cover the materials, utilities and wages of the operator to be hired.

Gawisan said the packaging facility will improve product competitiveness. (PIA-Benguet) [top]

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