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PIA Press Release
2010/02/17

DA 6 strengthens info drive vs El Nino

Iloilo City (17 February) -- The Regional Agriculture and Fisheries Information Division (RAFID) of the Department of Agriculture Regional Field Office 6 (DA-RFU 6) is currently undertaking various activities to further strengthen its information drive against El Nino in the region.

The move is part of the continuing effort of DA 6 to reach out to the public especially its clientele and deepen their awareness on the possible adverse effects of El Nino and the measures to mitigate these ill-effects.

Five out of the six provinces of Western Visayas have been identified in the latest El Nino advisory of the Philippine Atmospheric Geophysical Astronomical Services Administration as areas affected by the dry spell expected to prevail until June of this year. These provinces are Iloilo, Antique, Guimaras, Negros Occidental and Capiz.

Recently, RAFID 6 Officer-in-Charge Chief Juvy Gaton met the information officers of the different provinces and the DA attached agencies and bureaus in Western Visayas to discuss their respective plans and activities to come up with a stronger, responsive and effective El Nino information campaign plan in the region.

Among the information dissemination activities included in the RAFID 6's El Nino communication plan are the production and distribution of Information Education Communication materials and the promotion of DA banner programs and mitigating measures on livestock, rice, corn and high value crops.

Special events were also lined-up to be conducted starting this month. These events are Information Caravan, Hinun-anon sa LGU, Harvest Festivals, Farmers' Educational Tours, Information Officer's meetings and DA FIELDS Clinicquing.

Other forms of avenues such as the radio, television and print media will also be tapped to further heighten awareness on El Nino.

Currently, the RAFID 6 has its own School On the Air aired over RMN's DYRI. It has also Kauswagan sa Agrikultura and Arangkada sa Agrikultura television programs aired over Cable Star and GMA TV 6.

In her short message during the meeting, DA 6 Regional Technical Director Remelyn R. Recoter said that information is very crucial in the understanding of their clients on what to do for the next months considering the implications of the dry spell for the agriculture sector. (PIA) [top]

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