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PIA Press Release

Lagawe coffee industry gains ground

by Vency D. Bulayungan

Lagawe, Ifugao (27 February) -- With the increasing demand of the local coffee, farmers are encouraged to plant more which will help also preserve the 'muyong' forest here.

Sharon Sarol of the Municipal Mayors' office here said that the Lagawe Blends is not only sold at the domestic market but also internationally. This is a big help to our farmers in improving their economic conditions, she said.

Governor Teddy Baguilat Jr. congratulated the municipality for supporting the coffee industry since aside from improving the economic status of the farmers, it is also a pro-environment project. Planting coffee trees is not only a source of income to our farmers but also a way of preserving the environment, he said.

Engr. Melvin Eugenio, Site manager of SN Aboitiz and one of the stakeholders of the project said that the undertaking emphasizes the social dimension in community development. "Ushering in local economic development through responsible, project driven business is laudable, but applying market-based strategies to achieve a social purpose through social enterprise organizations is both bold and creative," he said.

On the other hand, Valentin Baguidudol, Provincial Director of the Department of Trade and Industry said that as we recognize the gains on the coffee industry, it equally tells the assisting agencies the emergency and immediacy of stepping up the various support services we ought to provide on two levels that is to re-educate our farmers and to upgrade the technological skills of coffee growers on propagation, care and maintenance.

Meanwhile. Fr. Marion Buyagawan, the Parish Priest here said that the coffee production attests to the fact that it is easier to make a product, to blend any coffee but it is never easy to create a brand that people are actually proud of and happy about.

"Lagawe Blends is that brand of coffee that this community has become proud of and has made many of Lagaweans who are abroad happy and proud," Buyagawan said. (PIA-Ifugao) [top]

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