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PIA Press Release

Traders raise P2.19M in Ullalim fair

Tabuk City, Kalinga (6 March) -- Local entrepreneurs from the province raised P2,195,111.75 during the four-day 15th Kalinga Ullalim Trade Fair recording a 17% increase from last year's total sale of P1.87 million.

Based on sales report, Benita Mangadap of the Department of Trade and Industry (DTI) Kalinga said that the food courts recorded the highest sales with P573,940 followed by fashion accessories and wearable sector with P371,000 sales.

The furniture sector recorded P201,000 sales followed by the processed foods sector with P188,000; gifts and holiday decors, P172,000, Local Government booths with P165,000; ornamentals P119,000; schools and agencies P89,000; and organic products reported a total sale of P43,000.

Attended by 117 local entrepreneurs, Mangadap said that the now institutionalized Ullalim Trade Fair has been effectively promoting Kalinga products and local small medium entrepreneurs (SME) not only in the province but even in the national and international level.

Aside from the One Town One Products (OTOP), the trade fair has also given priority to processed foods such as ground coffee, wines and delicacies, Kalinga crafts such as woven and wood products.

Mangadap said that through trade fairs, local producers were taught how to effectively sell and market their products. Trainings were likewise provided to help enhance their commodities to meet the product quality demanded by consumers.

Through the Ullalim Trade Fair, several products were also launched such as the Kalinga Brew, Kalinga Blend, the Unoy organic rice and woven materials. All of which she said are now doing well in the market both in the local and international level.

As part of her flagship programs on poverty alleviation, President Glroia Macapagal Arroyo has given focus to SME Development Agenda implemented in partnership with local government units believing that SMEs are vital engine of the Philippine economy. (ggdumallig/PIA-Kalinga) [top]

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