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PIA Press Release

"Go Negosyo" seminar inspires Calabarzon entrepreneurs

Taytay, Rizal (5 May) -- Around 500 entrepreneurs and aspiring entrepreneurs from Batangas, Cavite, Laguna, Quezon and Rizal on April 27 flocked to the SM Event Center, SM in Taytay, Rizal to learn the rudiments of starting a successful business.

Brought by the Department of Trade and Industry in Calabarzon and in collaboration with the Philippine Center for Entrepreneurs, the'Go Negosyo' seminar aims to inspire entrepreneurship and encourage people to start their own businesses, and help them learn the basics of establishing an enterprise.

Facilitated by mentors who are successful businessmen themselves, the seminar touches on the key principles of starting a business and focuses more on practical, informative, and useful strategies on marketing, product development and financial management.

The mentors - seasoned businessmen having different backgrounds and expertise and having a big heart and dedication to mentor existing and budding entrepreneurs - interacted with participants in question-and-answer segments that cover knowledge condensed from case studies and actual experiences.

In her message, DTI Regional Director Marilou Quinco Toledo assured entrepreneurs that government, particularly DTI, will be there to help them.

"Of course, one of these is providing this Go Negosyo Seminar - at no cost to the participants", Toledo said.

The DTI regional director also appealed to existing and aspiring entrepreneurs to legitimize their businesses and adhere to fair trade laws thus become sustainable.

Ramon Lopez, executive director of the Philippine Center for Entrepreneurs said that learning from these non-formal sessions would be a great equalizer for those who want to empower themselves through entrepreneurship.

"Entrepreneurship courses offered at universities and management schools would cost several hundreds of thousands of pesos while this Go Negosyo seminar brought by DTI is free of charge", Lopez said.

Efren'Ping' Sotto, one of the speakers and co-writer of the book "Go Negosyo: 21 Steps on How to Start Your Own Business" asserted the importance of having a positive entrepreneurial mindset before plunging into establishing a business. "First, learn self-mastery. Then, when you are ready, the teacher appears", said Sotto, when asked by budding entrepreneurs what'profitable' business to engage into. Himself a successful entrepreneur operating 6 Shell service stations, Sotto underscored the value of saving, and'delaying pleasure' for gratification for'ensured success' later.

Eduardo Pilapil, Jr., a motivational speaker, provided tips on finding business opportunities.

Francisco Lapid thoroughly discussed product development and innovation.

'Dean Pax' to his students, he is professor and dean at the Entrepreneurs School of Asia and Lapid is Sotto's co-writer of the instant best-seller, "Go Negosyo: 21 Steps on How to Start Your Own Business" and has launched several small and medium scale enterprises: quick-service restaurants and sandwich stores along the expressways; an IT company catering to North American clients; and a high-value crops farm supplying food processors and international fastfood restaurants.

Reuel Virtucio of Punla sa Tao Foundation, shared his expertise on marketing by detailing key facets of the subject. "Product development is part of the marketing plan. You have to know your customers as well as the competition so you would be able to propose your unique selling proposition", Virtucio told his audience.

Benel Lagua, chief operating officer of the Small Business Corporation, a corporation affiliated with the DTI, talked about managing finance and funding businesses.

DTI, along with its collaborators in providing the missing links for development, believes that poverty could be addressed through extensive entrepreneurship around the country. "We at DTI along with the other relevant agencies and other organizations like Go Negosyo will be here for you", Toledo assured entrepreneurs.

Go Negosyo is the advocacy of the Philippine Center for Entrepreneurship (PCE)

PCE was founded by exceptional entrepreneurs and industrialists behind the successes of RFM, Jollibee Foods Corporation, National Bookstore, SM Investments Corporation, Entrepreneurs School of Asia; Splash Group of Companies, GMA Network; and Greenfields Development-Southeast Asia Food Empire.

Its founding was prompted by the appointment of Jose Ma. Concepcion III as presidential consultant for entrepreneurship development.

Concepcion, realizing he can not do it alone, enlisted outstanding entrepreneurs, individuals or families, to establish an entity to advocate multiplication of Filipino-owned business enterprises that would create wealth and employment and boost the Philippine economy.

Thus, PCE has been established as an organization that promotes entrepreneurship nationwide through a change in mindset and attitude, improving education, fostering a culture of enterprise, and providing a marketplace of innovations and best practices to increase the number of competitive Filipino entrepreneurs. (DTI) [top]

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