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PIA Press Release
2010/05/20

Western Visayas PIOs learn new tricks

Iloilo City (20 May) -- Journalism is a dynamic world and public information officers must continually learn the tools and techniques or "tricks of the trade" in order to become effective government journalists.

This piece of advice was given by university journalism professor Allen Del Carmen to public information officers in Western Visayas who are participating in a seminar-workshop on trends in journalistic writing organized by the Association of Government Information Officers (AGIO) and Philippine Information Agency (PIA), May 20-21 at Iloilo Grand Hotel here.

Del Carmen in his lecture enjoined the participants numbering 35 and coming from various national government agencies and local government units in the region to apply the tolls and techniques in writing and disseminating news stories about government programs and projects.

Among the techniques imparted by Del Carmen to the participants focused on media and public relations, news writing, copyediting, and the news pager.

He also reminded the government information officers to always keep in mind the government or development perspective in their journalistic job.

In her message and presentation, PIA Regional Director Ma. Janet C. Mesa enumerated the basic principles of effective journalism in government.

Mesa said that the principles should be applied in writing press releases, photo captions, feature stories and letters to the editor for print and in writing for radio and television.

The two-day seminar-workshop is part of trainings initiated by the PIA here to enhance the knowledge and skills of government information officers in the region as well as introduce them to new journalistic trends including on-line journalism. (PIA 6) [top]

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