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PIA Press Release
2010/05/21

Pleasant surprise: Aklan stores 'caught' selling lower-than-SRP school supplies

by Venus G. Villanueva

Kalibo, Aklan (21 May) -- Some groceries, supermarkets and a wet market store here in Aklan were found by the Department of Trade and Industry (DTI) to be selling certain school supplies whose prices are even lower than the Suggested Retail Price (SRP).

Rene Retiro, Trade and Industry Development Specialist (TIDS) of DTI-Aklan who is in charge of monitoring school supplies in time for the opening of classes June 7, said these supplies include pencils, crayons, notebooks and pad papers.

Based on the data released by DTI-Aklan, supermarkets in Aklan sell TPencil brand at P4.75 while its Suggested Retail Price is P5.25. On the other hand, a Mongol pencil is sold at a wet market store in Kalibo for P5.00 while the same costs P5.50 at the supermarkets and grocery stores. Its SRP is P5.50.

A box of 8 colors Crayola brand crayons has an SRP of 17.00 but it is sold for P16:00 in the wetmarket and P15.00 at supermarkets. A box of 16 colors of the same brand has an SRP of P30.75, but both the wet market and the supermarkets and groceries here sell it for P27.00.

For 24 colors Crayola per box, it is sold at P44.00 in the wet market and P42.00 in the supermarkets. The SRP is P45.75.

As for composition notebooks, an 80-leaves Advance brand costs P10.00 pesos in supermarkets here, however, its SRP is P12.75. Spiral Advance and CPPI 80 leaves also costs P10.00 each in supermarkets, although the SRP for both brands is P12.75. Another brand, Topline, is sold at P10.00 per piece, but its SRP is P11.75.

For intermediate pads, Easywrite pads 80 leaves costs P20.00 at supermarkets/groceries although its SRP is P24.00.

The DTI said that it has gone to 7 supermarkets/groceries and 1 wet market store to monitor school supplies.

Just recently, the DTI released a guide in buying school supplies.containing brands/designs of supplies, number of leaves in the case of notebooks and pad papers, type of paper and the respective SRP.

When buying notebooks, the DTI suggests one should know the types of paper used, its number of leaves, its paper size, brand name or trade mark, and address of manufacturer, converter or importer. When buying pad papers, one must count the number of leaves, know types of paper used, brand name or trade mark, address of manufacturer, converter or importer.

For crayons, its brand name, number of crayons per box, name and address of manufacturer or distributor, the words "non-toxic" declaring that this has passed in the "allowed toxicity level" set by the FDA, and country where product was produced should be scrutinized.

For pencils, one must look at the brand name or trade mark, hardness symbol (1,2,3) and country where it was produced. (PIA) [top]

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