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PIA Press Release
2010/05/25

DOH orders graphic warnings on cigarette packs

Manila (25 May) -- The Department of Health (DOH) on Monday issued Administrative Order No. 2010-0013 requiring graphic warnings on tobacco packages.

The DOH's administrative order also required that tobacco product packaging and labeling do not deceptively promote tobacco use.

"The issuance of the AO is considered a monumental achievement in government efforts to curb tobacco use and reduce its gargantuan socio-economic costs," DOH Secretary Esperanza Cabral said in a statement.

Under the AO, the required graphic health warning information on all tobacco packages reflect findings that warning labels must be noticeable, relevant and memorable to be effective.

The DOH noted that at least 38 countries and territories are already implementing picture-based warnings on tobacco packaging. The European Union has also recommended that all their 27 member-states implement graphic health warnings. (PIA-Bohol) [top]

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