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PIA Press Release
2010/06/01

DOH tells women: Smoking not just deadly, but also ugly

Iloilo (1 June) -- In convincing women not to smoke, the Department of Health (DOH) said smoking is not just deadly but also ugly.

This as Health Secretary Esperanza Cabral, in a press release, called on everyone to protect women from the lure of a lifetime of nicotine dependence through tobacco companies? marketing that targets women.

The DOH and the World Health Organization (WHO) noted with alarm the increasing trend of smoking and other forms of tobacco consumption by women and young girls worldwide.

The observance of World No Tobacco Day, May 31, was steered by the theme ?Gender and Tobacco with an Emphasis on Marketing to Women? which appeals to women not to smoke, and help reduce tobacco consumption and consequently reduce the crippling and fatal toll of heart attacks, strokes, cancers and respiratory diseases.

Cabral noted that these diseases have become prevalent among women today.

She has recently signed Administrative Order 2010-2013 which requires graphic health information on all tobacco packages, as a means to massively inform the public of the hazardous effects of smoking to one?s health, and counter the aggressive marketing strategies of tobacco companies.

The DOH has also promoted a tobacco-free environment among DOH hospitals and local government units, with the implementation of the Red Orchid Award.

In Western Visayas, the finalists for this Award are DOH-CHD6, the Corazon Locsin Montelibano Memorial Regional Hospital and the town of Anilao, Iloilo. (PIA6/ESS) [top]

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