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PIA Press Release
2010/06/04

Prices of school supplies in Cebu remain stable

Cebu City (4 June) -- Prices of school supplies in Central Visayas including Cebu are stable amid parents' concern that costs of school supplies might rise with classes due to start less than two weeks time.

Department of Trade and Industry (DTI-7) Senior Trade & Industry Development Specialist Baby Abatayo bared there is a monitoring team that regularly goes on spot check with establishments to check whether prices of school supplies are within the suggested retail price (SRP).

o far, in the region especially Cebu as the urban center, prices are stable and remain competitive so parents have a choice where to shop for school supplies that offer cheaper rates. But all the prices are within the SRP," Abatayo said.

Abatayo said that based on their records, prices of school supplies here are even cheaper compared to last year of the same period at the least by .25 cents to.75 centavos.

This year's school opening also witnessed more marketing promos of the various malls in Cebu, Abatayo further said.

The DTI-7 official said consumers should check the SRP posters that should be displayed in the area for school supplies to determine that prices are within the SRP. The DTI has issued a list of SRP on school supplies to lessen the financial burden of parents in the coming school year.

In Manila, the DTI Central Office has provided a venue for retailers of school supplies to display their products at lower prices where parents can go and buy school needs for their children, Abatayo disclosed.

"In fact, our DTI-7 Regional Director Asteria Caberte asked if such a similar scheme can be done here. But because the prices of school supplies here remain stable and within the SRP, it was impractical to adopt the same scheme here," Abatayo declared.

Abatayo also said the National Bookstore also threatened to withdraw the supplies similarly sold at the DTI Office in all outlets nationwide because they were at the losing end which also made them decide not to follow Manila's footsteps.

"We at the DTI-7 continues to be vigilant against retailers who will violate the SRP as we conduct weekly monitoring checks to ensure that prices of school supplies remain within the SRP," Abatayo stressed.

But the DTI-7 official however, also called on consumers or buyers to report immediately to their office any establishment that sells school supplies at exorbitant prices. (PIA-Cebu/FCR) [top]

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