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PIA Press Release
2010/06/11

Kalibo major stores join DTI's "Balik-Eskwela Diskwento" project

by Venus G. Villanueva

Kalibo, Aklan (11 June) -- Three major stores in Kalibo selling school supplies heeded the Department of Trade and Industry's call to come together in a single area to sell school supplies at discounted prices in time for the opening of classes this year for the agency's "Balik-Eskwela Diskwento" project.

These stores included Gaisano Capital, Thumbelina Books and Supplies and City Square Department Store.

Held from June 9-10 at the Provincial Trade Hall, Capitol Grounds, these stores offered school supplies, bags, school uniforms and other basic school needs to the public at lower prices compared with those sold in their permanent establishments.

A notebook with 80 leaves of good quality paper, for example, with a regular price of P13.50, was sold for only P10.00 by Thumbelina in the Trade Hall, while a bigger notebook, regularly priced at P26.75, could only be bought for P26.00 pesos.

Other supplies sold at discounted prices are crayons, pencils, pad papers, bags, uniforms, umbrellas, etc.

Gaisano Capital displayed "just-arrived" low-priced bags in the site, forcing some customers who went to the main store to go instead to the Trade Hall just to buy the latest style in school bags for their children.

When unsold supplies are returned to their respective establishments, these will be sold in their regular prices, according to the sales clerks.

Julio Enrique Dolendo, a father of two who came all the way from Malinao, Aklan, was pleased to come upon the "Diskwento" project at the Trade Hall.

Together with his two kids, he browsed upon piles of notebooks and other supplies in the area.

"I'm glad we came upon this area today where we can buy more supplies with our meager budget," Dolendo said.

He and his children left the area all smiles with a bagful of school supplies.

The "Balik-Eskwela Diskwento" project of DTI-Aklan was in replication of the same project being held month-long by DTI Central Office as directed by Secretary Jesli Lapus. In Aklan, the project was assisted by the Department of Education (DepEd), tasked to inform schools, students and parents about the project; and the Philippine Information Agency, tasked to disseminate information through the media. (PIA) [top]

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