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PIA Press Release
2010/11/09

DFA exhorts PFA to tap market opportunities in Malaysia, Indonesia

Manila (9 November) -- The Department of Foreign Affairs encourages Philippine franchise owners to branch out and expand their business concepts and ideas to other markets in the Asia-Pacific as the Philippine Franchise Association (PFA) recently opened a series of "Discovery Day" workshops for PFA members at the Asian Institute of Management (AIM) Conference Center.

The DFA, through the Office of the Undersecretary for International Relations Economic Diplomacy Unit (OUIER-EDU), lent its support to the first Discovery Day Workshop as it focused on the opportunities presented to Philippine products by the Indonesian and Malaysian markets.

PFA Chairman and President of Max's Restaurant Robert Trota welcomed the guest panelists and forum participants, expressing confidence over the potential of private and public sector collaboration in tapping overseas markets.

Representatives from the Department of Trade and Industry (DTI)- Foreign Trade Service Corps, the Indonesian Embassy, the Malaysian Embassy, and the intellectual property law firm of Bengzon, Negre and Untalan were on hand to provide country market information and insights, as well as the regulatory framework for those interested in expanding their home grown Philippine franchises in the two featured countries.

Indonesian Embassy Trade Attaché Ketut Suarka cited the potential of food products in Indonesia, as Malaysian Embassy Economics Counsellor Vimala Murugan presented the legal framework for franchising activities in Malaysia.

DTI Trade Service Officer Enrico Mariano drew attention to the opportunities available not only in the capital cities but also to other urbanized areas in both Indonesia and Malaysia.

OUIER-EDU Head Eric Tamayo presented the demographic and consumer profiles of both countries based on the market intelligence work of the Philippine Embassies in Jakarta and Kuala Lumpur.

Atty. Aurora Hipol provided further encouragement on the legal protection available for franchise and intellectual property owners and holders as they undertake their initial forays in the international market.

The DFA provided the PFA the assurances of support in the conduct of prospective Discovery Day Workshops. (PIA) [top]

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