Davao tourism practices PPP
by Mai Gevera
Davao City (10 November) -- Davao Regional tourism Council President Mary Ann Montemayor lauded the recent efforts of the Department of Tourism Region XI for involving the private sector in drafting plans and actions for the coming year.
This came after all private tourism stakeholders were invited in the planning initiated by DOT under the leadership of Regional Director Arturo Boncato.
"This is one perfect example of private-public partnership in action," said Montemayor.
Boncato, in his first few months in office, advocated for PPP as one of the priority strategies of the present administration under President Benigno Aquino III.
DOT XI formed two crucial groups that would help the office implement tourism programs; these are the Davao Regional Tourism Council and the Davao Regional Information Officers.
Cristine Dompor, president of the tourism information officers group, bared initial plans of the tourism sector of establishing One Davao.
It is a campaign strategy that links up neighboring provinces of Davao City to the key city of Davao.
"The Davao region is not just about Davao City. We should also package all other provinces of Davao Region and link them up to Davao," Dompor said.
During the recent conference and workshop attended by the DOT family and private stakeholders, all local tourism groups from the province to the municipality were able to present the edge of their local tourism.
They were asked which tourism product they wish to prioritize and all these products coming from the provinces and municipalities were consolidated by the DOT.
DOT XI will then come up with a communication plan showing how the office would help local tourism be promoted to potential markets.
"We are now matching our existing products with existing markets," said Boncato.
The tourism official stressed that the decision-making on which product to prioritize was given to the local tourism officials and was not handled by DOT XI.
He said, at the end of the day, DOT XI will just assist in finding the right market, but the major actor in selling tourism product would be the locality. (PIA-XI) [top]