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PIA Press Release

DOT, PIA, ZamPen media to promote regional tourism

By Jocelyn P. Alvarez

Zamboanga City (11 November) -- 25 media personalities from all over the region pledged their commitment towards a better tourism in the Zamboanga Peninsular.

The commitment was inked and signed during the 2-day "Familiarization (FAM) Tour" of the Department of Tourism held at Alindahaw Lakeview Resort, Lakewood, Zamboanga Del Sur on Nov. 5-6.

ZaNorte United Correspondent pledged support in the promotion and development of tourism in the region by avoiding sensationalized issues and concerns that might hamper tourism influx in the Zamboanga Peninsula.

Media participants from Pagadian and Zamboanga Sibugay for its part committed to protect the "image" of ZamPen by coming up with regular tourism broadcasts that will showcase the region's tourism spots and potentials.

Meanwhile, media coming from Zamboanga City vowed to come up with regular news stories and feature articles promoting tourism not only in the city but the Zamboanga Peninsula as a whole.

One radio anchor from Zambo City said he will utilize his regular radio program as venue to promote tourism industry in the region.

Phil. Information Agency for its part committed to help in boosting tourism promotion through regular press and broadcast releases; actual visit to tourism locations together with the Zamboanga Adventure Tourism and Eco-Recreation Society (ZATERS) and information support to "emerging destinations".

The FAM tour was incepted to bring the media and tourism officers of the cities of Zamboanga, Pagadian, Dipolog, Dapitan, and Isabela, Basilan and the provinces of Zamboanga del Sur, Zamboanga del Norte and Zamboanga Sibugay around the ZamboPen Region for an appreciation trip for them to appreciate and recognize the importance of tourism and their contributory role in building the image of the region occasionally marred by sensationalized reportage.

PIA Officer In Charge Noemi B. Edaga who was resource speaker during the first day of the FAM tour, gave her insights on Sensationalized reportage, its ill effects on tourism and role of media in the tourism industry.

DOT9 Senior Tourism Officer -Marilou "Ludy" Silorio, said "mag tinabangay ta kay dili ni makaya tanan sa DOT." (Let us help one another, because DOT cannot do this alone)

"Dapat ang constituents pud mu cooperate. Our host community should exhibit hospitality and warmth to our tourists' harun ganahan sila mubalik sa atoang lugar" Silorio stressed.

She added, "part of DOT's advocacy is to promote a "culture of tourism"-a way of life like honesty and courtesy that would draw tourists and not shun away from us."

Meanwhile, Silorio said DOT is yet to conduct series of FAM tour covering the ZamboPen region and Isabela City. To wit, the tentative schedule:

  1. Ecozone ? Zamboanga City on Dec. 5-6, 2010;
  2. Mangga Cave & Serenity Park-Pagadian City- Feb. 4-5, 2011;
  3. Yakan weaving Village-Isabela City, Basilan-Mar. 5-6, 2011;
  4. BuluaN Island-Zamboanga Sibugay- April 5-6;
  5. Aliguay Island,-Zamboanga Del Norte, Cogon Park in Dipolog City and Dakak Park in Dapitan City, on May 25-29, 2011.

(JPA- PIA) [top]

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