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PIA Press Release

Baguio offers innovative festivities this yuletide season

by Lito Dar

Baguio City (30 November) -- Snow falling on Session Road, Christmas lanterns everywhere, an enchanted lake of lights, a Christmas village and bazaar and Parols on Wheels - these are just few of the new events and festivities that Baguio residents and tourists alike need to watch for this yuletide season.

In a press conference Wednesday at the Baguio Convention Center, the city government of Baguio through the City Tourism Office and the City Council Committee on Tourism launched the'Baguio City of Lights and Music Festival.'

According to Baguio City of Lights and Music Festival Project Director, Atty. Johnrey Libiran, they believe that by adding innovations to the usual Christmas celebration in the city such as new events to watch and physical places to go, maybe residents need not go anywhere else to spend their Christmas and it can also attract more tourist to spend their yuletide holidays here.

'If we pioneer something new and with the help of everyone, then once again we can put the City of Baguio back in the map,' Libiran said.

If the private sector could do projects like this then it is better if it will be done in partnership with the government,' Libiran added. Public -private partnership is now a trend in the administration of President Noynoy Aquino.

City Tourism Officer Benny Alhambra is optimistic that having this new events would further boost the city's tourism industry as well as the local economy. Based on data, it is during this time of year especially in the third and fourth week of December, that many tourists are coming up to the city.

'We, at the city government, welcome such initiatives from private organizations in coming up with series of events and activities as this will surely boost the city's tourism sector and the economy. If a private organization comes out with a project like this, we have to give our support,' Alhambra said.

'Less government involvement, less politics, it is a holistic activity. Private -public partnership, especially on something noble or good for the community is good governance, thus we have to support it all the way,' he added. (PIA) [top]

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