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PIA Press Release
2010/12/03

DTI to hold Pangasius launching in Laguna

by Carlo P. Gonzaga

Calamba City (3 December) -- The Department Trade and Industry (DTI) is prioritizing the development of the Pangasius catfish production industry as a viable livelihood and lucrative business that can attract more investments and create more jobs in Laguna.

On December 13, 2010, the DTI along with the provincial government of Laguna, the Office of the Provincial Agriculture (OPA) and the Bureau of Fisheries and Aquatic Resources (BFAR) will hold the launching of Pangasius in Laguna at 10am to 12nn at the Cultural Center of Laguna, Provincial Capitol in Sta. Cruz.

DTI Provincial Director Susan R. Palo said the launching aims to create awareness on the prospects on Pangasius as an important freshwater and fastest growing fish group with very strong and increasing market demand from importing countries like the USA, Europe, China and Russia with its fillet meat popular among high-end restaurants.

The event features exhibits of Laguna Pangasius industry players, selling of processed Pangasius products such as hotdogs, longanisa, breaded fingers, cooking demonstrations and free food tasting on various Pangasius menu and market launching at Sta. Cruz Public Market.

The DTI is advocating the consumption of the whole and value-added Pangasius fish as well as promote investments that will sustain the industry in the long term.

In July this year, the DTI led a 20-man delegation to Vietnam for a four-day benchmarking on the country's Pangasius industry.

DTI Calabarzon Regional Director Marilou Q. Toledo headed the delegation that visited farm and processing facilities for Pangasius. They also observed, interacted and learned from the Vietnamese aquaculture and processing companies.

The benchmarking mission was in line with the thrust to develop the Pangasius industry in the Philippines. (PIA Calabarzon) [top]

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