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PIA Press Release

General Santos City observes Consumer Welfare Month

General Santos City (3 October) -- With the theme "Enforcing Consumer Rights towards a Progressive Philippines," the Consumer Welfare Group of DTI-Gensan together with their partner agencies in this city have already identified activities to be conducted for the consumer welfare month (CWM).

Business establishments in the city are encouraged to participate in the government-initiated sales promotion activity dubbed as "Mababang Presyo Alay sa Mamimili." During the month of October, businessmen can offer their products and/or services at discounted prices. They may likewise set-up in-store or outdoor merchandising within their establishments to drum up this promotion. Or they may also cook up gimmicks and other promotions such as raffle contest in consonance with this activity.

Another month-long CWM activity is the consumer info on the air. A tie-up with the Radyo Mindanao Network's Radyo Agong in Gensan will give its listeners more knowledge on consumerism.

Also in partnership with a broadcast network, ABS-CBN Gensan will allot airtime to feature various consumer tips. General public may take a time to watch, thru the local morning show, the featuring of consumerism on October 3, 10, 17, 24, and 31.

On October 5, 2006, there will be training on consumer laws for the city's local price coordinating council. The session will be held in the DTI conference room.

On October 12, 2006, DTI-Gensan Office will hold in Barangay Bula an activity called A Consumer Info in Barangay and Schools. The same activity will also be conducted in Barangay Buayan on the 19th October.

Moreover, a weekly briefing on consumerism will be held at DTI every Wednesday.

On October 20, 2006, a seminar on Sales Promotion Procedures and Guidelines will be conducted. Existing and new business establishments are expected to participate in this knowledge-transfer endeavor.

Another seminar will be held focusing on enhancing the skills of consumer welfare desks officers and the possibility of increasing the numbers of Consumer Welfare Desks located in the city's mushrooming and growing small and medium enterprises (SMEs). This is scheduled on October 27, 2006.

Lastly and in support to the national government initiative's DTI-Certified Establishments, the DTI Gensan City Office hopes to award DTI-CE Seals during the culmination of CWM to the deserving establishments in the city. (DTI 12/PIA 12) [top]

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