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PIA Press Release
2006/10/06

PGMA opens "One Town, One Product" exhibit at SM Megamall in Mandaluyong

Quezon City (6 October) -- President Gloria Macapagal-Arroyo opened this morning the three-day "Kabuhayan Para sa Kaunlaran 2006" trade fair showcasing the best and finest products from the countryís 16 regions under the "One Town, One Product" (OTOP) concept.

Upon her arrival at the SM Megamallís Mega Trade Hall 2, the President led the ribbon cutting, signaling the formal opening of the trade fair. She then toured and inspected all booths participating in this yearís Kabuhayan Para sa Kaunlaran exhibition.

According to Mrs. De Venecia, the three-day trade fair ending on Oct. 8 features the finest products of all the congressional districts in the Philippines.

Aside from the native products, the exhibits also reflect the diversity of cultures of even the most remote barangays in the country.

The President launched OTOP in 2004 as a priority program of her administration to promote the competitive advantages of each region of the country based on their best products and unique skills of their local workers.

The Arroyo administration, through the Department of Trade and Industry (DTI), is pushing OTOP projects in more towns and cities nationwide as part of the initiative to provide engines of growth for urban and rural entrepreneurs.

OTOP is patterned after Japanís successful "One Village, One Product" project started in 1979 by Oita Prefecture Governor Morihiro Hiramatsu as a form of peopleís participation in the regional development of Japan. (PIA) [top]

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