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PIA Press Release
2006/10/30

DTI Ifugao promotes OTOP in garage sale

by Jina Shirley G. Dacmay

LAGAWE, Ifugao (30 October) -- To promote the One Town One Product (OTOP) of Ifugao and the Cordillera Administrative Region (CAR), and to clean up homes of unnecessary things, the provincial office of the Department of Trade of Industry (DTI) will have a garage sale of used personal effects and display indigenous products at its office compound here from October 25 to 27.

According to DTI provincial Director Valentin Baguidudol, this activity is one way of promoting indigenous products and of cleaning up homes of things which are no longer needed but are still good which others may need.

"If this garage sale will be successful, it is an indication that end consumers are looking for good but cheap products", he said.

On display are the OTOP products from the different municipalities here, and products that have come all the way from Abra, Kalinga, Apayao and Mountain Province.

The organic rice of the municipalities of Banaue and Hingyon has become the most sought after product to most health conscious buyers.

According to DTI, people nowadays are more health conscious and are going back to organic and natural products. This provided a good chance for the traditional rice of this province of penetrating the local and international market. There have already been shipments of "tinawon rice" to Montana, USA by the Rice Terraces Farmers Cooperative, based in Poblacion, Banaue headed by Samson Cabbigat.

Complementing Alfonso Lista and Aguinaldo in fish production is the municipality of Lamut with its "processed tilapia" products for sale.

Tilapia production started to boom in 2003 after the Hapid Irrigation System was completed. Fish harvest from ponds are sold to big fish traders and vendors mostly within the province and part of Nueva Viscaya and Isabela at an average price of P65 per kilo.

According to Lydia Buyawe of DTI, prospect for production and product expansion is great for the tilapia sector in Lamut saying that there is still a vast tract of undeveloped land in the area for fingerling or tilapia production. Product line may expand to include smoked tilapia and boneless tilapia which some have started doing.

Other products which are on display are cut flowers of Kiangan, processed foods and packaged fruit prunes from Abra, brewed coffee of Kalinga, and fruit wines of Mt. Province.

Meanwhile, 14 individuals/organizations or SMEs from Ifugao will join the "IMPAKABSAT", product exposition to display their indigenous wares on November 3 to 12 in Manila. Products of most of these exhibitors are raw furniture products and woodcarvings.

The trade fair is one of the marketing strategies by which business entrepreneurs expand their market through their local or foreign buyers. (PIA) [top]

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