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PIA Press Release

OTOP program helps promote entrepreneurship, creates jobs

by Apipa P. Bagumbaran

Marawi City (19 February) -- A total of twelve micro, small and medium enterprises (MSMEs) in Lanao del Sur were identified as recipient of the credit facility under the One Town One Product (OTOP) program of the national government.

The OTOP program is a productive way of supporting MSMEs in manufacturing market distinctive products or services through the use of indigenous raw materials as well as local skills and talents, said Sultan Cabili M. Arobinto, Provincial Director of Department of Trade and Industry (DTI) Lanao del Sur.

Under the OTOP program, each town identifies a specific product or service to be developed as a source of livelihood.

"Through this, all towns can have their own pride in production and make their own enterprise. The product or service will also serve as a trademark for the town," he added.

Arobinto said the program offers a comprehensive assistance package which includes business counseling, skills and entrepreneurial training, product design, product development and marketing.

The 12 recipients are as follows: for corn production, two recipients from the town of Madamba, one recipient from Lumbatan and one Marantao; for ginger and Halal ingredients production, two recipients each from the towns of Pualas and Kapai; one recipient from Masiu town for hollow block making, and three recipients from Tugaya town for metal and woodcrafts production.

The OTOP program is one of the priority programs of President Gloria Macapagal Arroyo to promote entrepreneurship and create jobs.

The OTOP strategies in product development and credit provision were outlined under the Medium-Term Philippine Development Plan (MTPDP) for 2004-2010 to support local entrepreneurs and generate jobs in the country. (PIA Marawi City) [top]

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