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PIA Press Release
2009/06/05

"Trash to Cash" project launched at SM City

by DC Abad

Naga City (5 June) -- Reaffirming their commitment as vanguards for the environment, the government and the private business sector have forged partnership in carrying out practical applications of environmentally sound techniques and strategies of waster minimization.

The Department of Environment and Natural Resources (DENR) Bicol, in cooperation with the Naga City Government, Philippine Business for the Environment (PBE) and SM City here, launched the Recycling Market or "Trash to Cash" project to educate shoppers or mall goers on proper disposal of solid recyclable materials.

SM City has organized and is maintaining a collecting and buying event for recyclable materials at the mall open parking area from 8 a.m. to 2 p.m. every first Friday and Saturday of the month.

Previous recycling market days in other malls of SM had over a hundred sellers turn-out coming from the AB market, working class, students and parents.

The project has saved 11,000 seven-year-old trees and diverted from landfills two tons of mall-generated garbage.

Items such as scrap paper and cardboard, empty ink and toner cartridges, plastic bottles and plastic caps, used lead batteries (from cars/UPS/voltage regulators), aluminum, tin cans, busted rechargeable lamps, polystyrene, Styrofoam, junk cellphone, cellphone batteries (not for recycling/buying) are brought for display and sale to accredited buyers.

The project, launched in time for the observance of Environment Month this June, is in consonance with Republic Act 9003 or "The Ecological Solid Waste Management Act of 2000". (PIA CamSur) [top]

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