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PIA Press Release

Micro entrepreneurs attend seminar on packaging and labeling

by PS Mabaquiao

San Jose, Antique (11 June) -- In an effort to help Agrarian Reform Beneficiaries (ARBs), micro, small and medium enterprises (MSMEs) improve the packaging of their products, the Department of Trade and Industry (DTI) organized a seminar on packaging and labeling.

The training according to Jocelyn Perez, Senior Trade and Industry Specialist is to arm the small entrepreneurs with skills and knowledge in packaging to improve market acceptability and competitiveness of product with the aim of increasing sales that will eventually redound to increase income that would help families cope with the effects of global economic crisis.

Good packaging and labeling don’t only mean good wrapping/presentation of the product but it will also protect the product from physical, chemical and microbiological contamination which will make the product safe for consumption, noted the DTI source.

DTI in the past few months have conducted skills trainings on "kakanin" and other products sourced from local raw materials. These kakanin or native delicacies has gained the attention of the local market during the Pasundayag Expo 2009. With this positive development, the entrepreneurs were encouraged and felt the need to upgrade the presentation of their products to meet the demand of the market.

ARBs are also engaged in small scale food processing, native craft among others which needs good packaging and labeling, so the DTI –Comprehensive Agrarian Reform Program (CARP) supports the attendance of these farmers to this seminar said Ma. Aurora Espinosa, STIDS DTI-CARP.

Anacleto S. Villahermosa, resource person during the seminar said that customers are moving target, thus it is necessary to cope with their needs and compete with similar products in the market. Appropriate packaging and proper labeling is a necessity for products to sell.

Helping micro, small and medium enterprises survive the economic slowdown is part of government’s effort under the Comprehensive Livelihood and Emergency Employment Program (CLEEP). (PIA) [top]

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