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PIA Press Release
2009/06/18

GenSan adopts "Negosyo, Kaya Mo"

General Santos City (18 June) -- The Small and Medium Enterprises (SMEs) here will be on center stage once again come the Yaman GenSan, an annual business month celebration of General Santos City, the "Tuna Capital of the Philippines."

Organizers of the Yaman GenSan (YG) adopted the theme "Negosyo…Kaya Mo," a concept to lure Mindanao-wide entrepreneurs to invest in the city will kick off on June 23 until July 23.

According to DTI XII Assistant Regional Director Doris Delima the event is a tribute of the City Government, the Department of Trade and Industry (DTI) and the Small and Medium Enterprises Development Council (SMEDC) to the city's economic backbone---the micro, small and medium entrepreneurs.

With the promise to be this year's "grandest," Yaman (Yabong Maliliit na Negosyo) GenSan, now on its 7th year, will showcase various noteworthy events. Among these are the CLEEP Caravan (Comprehensive Livelihood & Emergency Employment Program on June 25-30), and Jobs Fair (July 6-7).

CLEEP is government's nationwide intervention to protect vulnerable sectors --- such as the poor, returning expatriates, workers in the export industry, and out-of-school youths, from threats and consequences of the global economic meltdown. The program provides "emergency employment and funding and supervising livelihood projects."

Other YG events also include: Diskwento Caravan (June 23-24); Car Mania ‘09 (June 23-28); Franchising Fair (June 26-28); YG Fair: Crafts and Crops (July 3-5); National OTOP Conference (Organization of Tourism Officers of the Phils, July 8; Lechon Competition Festival (July 11); 7th Vegetable Congress & Exhibit (14-16); JPEPA Seminar (July 15); Health, Beauty & Wellness Expo (July 15-19); YAMAN Awards (July 18); Young Entrepreneurs Fair (July 20-22); 2nd HITO Forum (July 21); Region 12 Investment Conference (ICON- July 22-23); Business Plan Competition (July 22); among others.

With the bullish business atmosphere exuded by the city, local businessmen here have expressed optimism to expand their investments and business interests, which are seen to boost jobs for many hopefuls.

The 4th Mindanao Franchise Expo on June 26-28 at the Gaisano Mall Atrium here is also expected to encourage more entrepreneurs or the rising ones to start business immediately.

The three-day Expo aims "to bring franchise opportunities closer to Mindanao regions where the franchise market is growing stronger."

Participants to the event will include successful franchisors from Manila, Cebu, Davao and the host city.

Prospective franchisees are assured of new and promising concepts in food, retail or services for them to consider franchising, said Pilar Afuang, executive director of General Santos City Chamber of Commerce and Industry, Inc. (GSCCCI).

She said "the fastest way for business owners to grow a business is to franchise it out instead of opening own branches."

But Afuang also believes that "the safest way to invest money is to get a reputable franchise as franchises offer the advantages of being proven profitable, provide training, opening assistance and operations manual."

Mayor Pedro Acharon Jr., on the other hand, assured participants to different events including visitors of a smooth celebration saying all concerned agencies are well-prepared and excited to celebrate Yaman GenSan in full swing. (PIA SarGen) [top]

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