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PIA Press Release
2009/06/23

Media practitioners familiarize with science-based agriculture

Tagum City (23 June) -- More than 30 media practitioners from Davao City, Davao del Norte and Bukidnon last week converged at Lanikai of Hijo Port Resort in Madaum, Tagum City to learn more about science-based agriculture.

The two-day Seminar on Media and Science-based Agriculture which ran from June 18 to June 19 was sponsored by the Initiative for Farm Advocacy and Resource Management (iFARM) and Croplife Philippines.

It was aimed to make the media practitioners understand the relevance of science-based agriculture to enhance agricultural productivity which should be achieved to support the food needs of the world's growing population.

Topics tackled during the seminar included "Advocating Science-based Agriculture" which was discussed by Dr. Calixto Protacio, chairman of the Board of iFARM; "Aerial Spraying Technology" by Dr. Emily Fabregar of the Philippine Banana Growers and Exporters Association (PBGEA); "Case Study on Reportage on Aerial Spraying Issue" by Cris Michelena, managing director of iFARM.

While talks on science-based agriculture took the limelight, participants to the seminar were also dished out with discussions on the works of journalists.

Topics discussed on journalism were "Reporting the Provinces" by Iskho Lopez, national editor of the Manila Times; "Corporate Reporting and the Media" by Rolando Estabillo, president of the Samahang Plaridel and former vice president for corporate communications of the Philippine Airlines; and "Trends in Editing and Reportage" by Ester Dipasupil, senior editor of the Philippine Daily Inquirer.

Participants including the executives of sponsoring agencies went out for a trip to the airstrip of Tagum Agricultural Development Co. Inc (TADECO) in Panabo City to observe the global positioning system (GPS)-guided aerial spraying of fungicide to control the spread of Sigatoka, a banana disease.

They also were exposed for appreciation to the banana tissue culture laboratory of Hijo Plantation.

Taking a side trip, participants were toured around the Hijo Port Resort property which covers the 70-hectare forest and fish pond resort. (PIA XI) [top]

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