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PIA Press Release
2009/06/29

CoPIPAGVI, DSWD conduct workshop for gov't information officers

by Jennifer P. Gaitano

Butuan City (June 29) -- To come up with messages to common audiences, the Comprehensive Pilot Intervention Plan Against Gender Violence (CoPIPAGV) in the Department of Social Welfare and Development (DSWD) conducted recently the 2-day Partner Agencies Workshop for the Message Development of the Awareness Raising Campaign on Gender Based Violence (GBV), held in one of the hotels here.

CoPIPAGV Regional Project Coordinator - Ms. Teresa Dela Rosa discussed the overview of CoPIPAGV and Violence Against Women and their Children (VAWC) situation in Caraga Region.

"CoPIPAGV advocates a rapid appraisal of the occurrence of violence against women and children in Caraga Region being conducted by the Women and Gender Institute (WAGI) with support from the Spanish Agency for International Cooperation and the DSWD," said Ms. Dela Rosa.

Meanwhile, Ms. Ana Marie Daep, Chief Communication and Research Division Social Marketing Service of DSWD Central Office tackled the input on message development.

According to Ms. Daep that there are steps in message development. "In making the messages, one should assess the priorities related to the issue/ problem, set objectives, determine the target group, and research each group," she said.

Ms. Daep also said that when making messages for common audiences, principles of message development should be considered such as to keep the message simple, easy to grasp, jargon-free, short and uncluttered, and to define key terms that may sound like jargon.

"Put your frame around the issue, know your audience, invite the audience to 'fill in the blank' and reach your conclusion in their own, and also present a solution for the issue," Ms. Daep added.

On day-1 of workshop, the participants from various partner agencies were able to participate the Workshop 1-Key Message for Specific Audiences while on day-2, participants undergone the Workshop 2-Concept Development for Radio Ads, and followed with the critiquing of outputs by its facilitators.

Participants were able to come up with the three messages to target audiences - to women survivors of maltreatment, physical and psychological in couples; to perpetrators; and to support groups (families and community), which will soon be aired over the radio in the chosen stations in the region. Aside from radio, it will also be shown on television, and billboards.

CoPIPAGV with DSWD is optimistic that violence against women and their children will decrease in its number of cases in the region. (PIA-Caraga) [top]

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