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PIA Press Release

Consumer Welfare Month kicks off

San Jose, Antique (6 October) -- A caravan around the major thoroughfares of the towns of San Jose de Buenavista, Sibalom and Hamtic kicks off the celebration of Consumer Welfare Month this October in the province participated in by various agencies, non-government organizations, business establishments and consumer groups.

This year's consumer welfare month highlights the use of generic drugs with the theme, "Generic Drugs; Gawang Pinoy! Galing Pinoy! Tangkilikin Natin!", is anchored on the key policy area of the national government to protect public health and to adopt appropriate measures to promote and ensure access to affordable quality drugs and medicines for all.

The annual celebration is in pursuant to Proclamation No. 1098 dated Sept. 26, 1997. This is in order to promote dissemination of sound consumer information by both public and private sectors, including the media, on subjects such as complaints and policies affecting consumer and encourage dialogue and cooperation among consumers, business and government and broaden the scope of consumer education by heightening consumer awareness.

Jose Divinagracia, Provincial Director, Department of Trade and Industry encouraged consumers to be vigilant and participate in endeavors to raise their awareness on their rights and obligations and at the same time join consumer organization and watch out for unscrupulous traders.

As part of the celebration, the DTI conducted a Retail Visual Merchandizing Seminar attended by micro and small entrepreneurs, academe and other business groups which will provide them with knowledge and skills on setting up a good display especially during trade fairs and exposition, visual presentation and lay outing of products and services.

The DTI also conducts orientation on consumers rights and obligations in different towns in the province and participate in the national road show on consumerism, a nationwide advocacy which will be held in San Jose towards the end of the month. (PSM/PIA) [top]

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