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PIA Press Release

Business firms seen at par with DTI standards

by JMD Abangan

TAGUM CITY (28 June) -- Some business establishments in Tagum City are at par with standards set by the Department of Trade and Industry.

In fact 11 establishments here have already been awarded the Certified Establishment Seal for complying with business ethics and for upholding fair and honest customer service.

Four of the Certified Establishments in the city have become part of the documentation conducted by the Philippine Trade Training Center on the implementation of the Certified Establishment program.

The four were LYR Marketing and Furniture Center, NCCC Department Store, NCCC Supermarket, and Kar Asia, Inc.

PTTC personnel recently went around the country to interview certified establishment owners and customers.

During her visit in Tagum City, Elizabeth Manuel, caretaker of the Office of the Deputy Executive Director and chief of the Trade and Business Management Division of PTTC encouraged establishment owners to aim for the gold seal.

Nelly Esperanza, chief of the consumer welfare and trade regulation division of the provincial office of DTI said DTI had launched the Certified Establishment Program in 2006 in partnership with the private sector.

She explained that the program aimed to give "due recognition to establishments which uphold the rights of consumers and practice responsible business, making consumers get value for their money."

The program also sought to encourage the setting up of consumer welfare desks (CWDs) or DTI recognized customer service counter to provide information to consumers and to serve as a mechanism for speedy resolution of consumer complaints.

"All these are aimed at promoting and fostering the highest level of business ethics and uphold fair and honest marketplace through voluntary self-regulation and service excellence," Esperanza said.

The program can confer either gold, silver or bronze seals based on the level of categories a business establishment can fall under "with the gold seal being the highest level of certification a business firm can get," Esperanza said. (PIA XI/DTI-DN) [top]

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