Duty Free Philippines eyes 5% growth
Davao City (28 June) -- Duty Free Philippines (DFP) is eyeing a growth of five percent or an equivalent of $155 million annually and with the newly opened Davao outlet its projection could go higher.
DFP General Manager Michael Kho was in Davao and led the opening of the duty free shop together with Davao City vice mayor Luis Bonguyan, Davao Airport General Manager Frederick San Felix and Department of Tourism Davao regional director Sonia Garcia.
In an interview Kho said it is the country's first airport duty free outlet in Mindanao and its second provincial store outside Manila.
With an investment of $1 million, Kho said DFP caters to arriving international passengers both foreigners and Overseas Filipino Workers (OFWs).
He said they are confident they could come close to the total sales of Cebu DFP with an estimated sale of $7 million annually even as he said that this is just their projection and the bigger part of it is to do aggressive marketing and promotion campaign.
He said by law one is allowed until 15 days upon arrival to shop at the store by presenting their passports while those who came from international conferences or seminars are given two days upon arrival to shop at the DFP.
He said they strictly implement the policy and this is being applied to all duty free shops and proof of travel is being required to all shoppers.
Kho meanwhile assured everyone that DFP's 9th outlet in the country shall extend the same superior service with an exciting line-up of world renowned brands in the confectionery, liquor, cigarettes and fragrance categories.
He said aside from the establishment of new branches, DFP has maintained its current status as a performing business institution with improved service facilities, new brands and products.
He said every hard-earned dollar spent at a duty free store contributes to the development of the country's tourism industry as DFP is an attached agency of the Department of Tourism under EO 46. (PIA XI/Prix D Banzon) [top]